Business and Management Ethics and Importance of CSR

Running Head: CSR
Business and Management Ethics
and Importance of CSR
Case Study Analysis
System04104
2/19/2020

CSR
1
Abstract
CSR is important aspect of ethical business practice. The organisations are require to focus
upon the CSR activities so that it can develop a positive brand image within the industry and
can attract its target customers. The analysis is focused on UniQ EnergeX, which is dealing in
food industry and serving the customers over the internet. The organisation is required to
focus upon the CSR activities so that it can compete within the industry and will help in
attracting the premium customers within the industry. The CSR activity also negatively
influences the organisation as due to investing the revenues in CSR the profitability of the
organisation declines. However in long-run CSR contributes towards being an ethical
organisation and promotes the growth of the organisation within the industry.

CSR
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Introduction
This case is about UniQ EnergeX, which is a small but growing company in food industry.
The company uses third party manufacturing companies for its production in Asia and
Eastern Europe. The company sells its product through the Internet where competition is very
high. In the present analysis of this case, it has been discussed that why corporate social
responsibility is important for the UniQ EnergeX and explains the purpose of management
and business ethical practices.
UniQ EnergeX is a growing company and it continuously focuses on its premium customers
who want to buy products on regular basis from UniQ EnergeX. In such a situation, UniQ
EnergeX needs to do some social welfare activities for the interests if society and for the
environment in which it operates its business. The investment of UniQ EnergeX in CSR
activities helps the company to enhance the public perception about the brand and food
products of the company. This will also shows that how CSR activities helps the society for
education and contribute in developing the society. CSR is not only related with the society
rather it also connects the staffs of the company towards the company and enhances their
loyalty (Stoian and Gilman, 2017). In such a scenario, the CSR activities of the company
enhance its image and help to establish a strong relationship with employees that will further
enhance the productivity of the company. CSR will not only help UniQ EnergeX to create a
positive brand perception among people rather it will enhance the production of the company
in future. The positive public image of the company helps the company to increase its
premium customers as well (Aksak, Ferguson, and Duman, 2016).
The company UniQ EnergeX wants to attract premium customers for its premium products
and it has business production with third parties companies in Asia and Eastern Europe. In
such a case, the expense on CSR activities removes the barrier in bulk production and also