Developing and Implementing Corporate Social Responsibility at Gourmet Bean

This report discusses the development and implementation of corporate social responsibility policies at Gourmet Bean, an Australian company specializing in gourmet coffee and food. It covers the areas of CSR relevant to the company's goals, the drivers, benefits, opportunities, and barriers of implementing CSR, stakeholders to consult, and effective forms of engagement for each group of stakeholders. The report emphasizes the importance of CSR for long-term sustainability and success in the industry.

BSBMGT624 Develop and
implement corporate social
responsibility
(Assessment 1)
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The environment and organisational context for CSR. Include the areas of CSR which are
relevant to company goals and the reasons why you think so................................................3
3 Drivers for CSR for Gourmet bean.....................................................................................4
Key legislations, regulations, standards and code of practices that may impact the CSR.....5
Benefits of implementing the CSR.........................................................................................5
Opportunities related to each of the below practices that Gourmet bean can implement......6
Barriers for developing and implementing CSR policy at Gourmet Bean.............................6
Stakeholders that you will consult for developing and implementing the CSR.....................7
2 effective forms of engagement for each group of the stakeholders.....................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................8
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INTRODUCTION
Corporate social responsibility is defined as a business model which include policies and
practices that organisation undertake in order to have a positive influence on the world
(Advantage, 2020). The main reason behind CSR practices is to maximize overall profit while
including minimising impact upon environment. With the help of CSR practices organisation can
not only create positive brand image but can also build trust, enhance positive relationship,
increase profit and can significantly increase professional and personal growth. Present report is
conducted on Gourmet Bean which is operating in Australia and was founded in the year 2015.
Report include key discussion upon drivers of CSR for company, benefits of implementing CSR,
barriers of implementing and developing CSR and two forms of engagement for different group
of stakeholders.
MAIN BODY
The environment and organisational context for CSR. Include the areas of CSR which are
relevant to company goals and the reasons why you think so
Gourmet Bean is operating in Australia and was established in the year in 2015 and have
its headquartered in Sydney. Respective company is having specialisation in the gourmet coffee,
lunch and breakfast for the busy in health-conscious demographic in Sydney. Gourmet Bean
undertake use of organic coffee which helps them to satisfy needs and demands of consumers in
a well -defined and effective manner (He and Harris, 2020). It has been noticed by the new CEO
of the government has been Samantha Smith, that it is essential for organisation to emphasize
upon corporate social responsibility in order to make significant improvement in brand image
and reputation, as with the help of this they can efficiently ensure long-term success in industry.
Company is operating with a mission to provide excellent services with best fresh roasted coffee
to consumers with their commitment towards consumer service and employees. Mission
statement of company also include emphasise towards environment and community. They are
operating with certain core values which include quality, innovation, integrity, respect, honesty
and reliability. Currently this organisation is emphasising upon certain policies in which they are
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using paper cups which is cheaper than biodegradable cups. In this if company use biodegradable
cups then they have to increase the coffee price. Furthermore, Gourmet Bean have also undertake
any use of initiative to encourage consumers to use reusable cups and they have also tied with
local nursery in order to collect coffee ground waste for vermicompost. In this it is essential for
Gourmet Bean to emphasize upon more CSR practices in order to achieve your long-term growth
and higher brand image in industry. In this there are certain areas of CSR which is relevant for
company goals the government coffee is required to emphasize on reduction of carbon and water
footprint with the help of sustainable and inclusive business practices. Furthermore, waste
management and water conservation and renewable energy will also help Gourmet Bean to
support environment sustainability. Company is also required to undertake use of programs
which emphasizes upon education and skill development. These areas play important role for
company, as it will help them to ensure long-term sustainability with less impact on
environment.
3 Drivers for CSR for Gourmet bean
Corporate social responsibility plays important role for an organisation which not only
help them to maximize their brand image in industry but also facilitate them to ensure long-term
sustainability in industry. In terms with Gourmet Bean the three key drivers of their CSR
practices include government legislation, consumer expectations and the extent of cost involved.
There are number of legislation being imposed by Australian government which is essential for
Gourmet Bean to comply in order to conduct a day to day operations in effective manner. In this
they are required to include legislation related to environment, pollution, workers condition,
product disposal etc. While in terms a consumer satisfaction it has been identified that nowadays
consumer are becoming more aware of environmental and social issues. In this Gourmet Bean is
required to take appropriate measures in order to make sure that they are responsive towards the
issues. In terms with the extent of cost involved it is essential for company to make a shift to
enhance social responsibility which offer opportunity to Gourmet Bean to conduct their
operations in reasonable cost manner. In this Gourmet Bean can reduce their power and water
usage which will help them to make reduction in cost and enhance their profitability which offer
a win-win scenario for Gourmet Bean.
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Key legislations, regulations, standards and code of practices that may impact the CSR
Corporate social responsibility is a measure that am organisation incorporate in their
social, environmental and human development values and associate them with organisation
planning, mission and objectives to conduct ethical operations which is also beneficial for
society. There are certain legislation and regulation that may impact CSR practices which
include reporting initiatives. In this company is required to make their annual financial report
together with their CSR initiatives public that can impact (Wang, Gibson and Zander, 2020).
There is significant increase in the development of code of conduct, safety standards,
environment best practices guidelines which may impact the CSR. Furthermore, it has been
identified that global guiding principles are also required for business organisation to meet which
includes specific standards on health and safety, environmental protection and labour working
condition that directly impact upon the efforts of meeting CSR practices of company.
Benefits of implementing the CSR
Corporate social responsibilities is an important aspect for any organization irrespective of
their size and scope. In terms with Gourmet Bean there are certain benefits of CSR practices
which will significantly assist organisation to enhance employee and stakeholders engagement.
Along with this CSR practices also benefit organisation in terms of improving bottom line
financials, supporting local and global communities and enhance consumer retention and loyalty.
It also help organisation to enhance employee satisfaction, improve their public image while
enhancing creativity and consumer loyalty. CSR practices also benefit organisation in terms of
assuring long-term sustainability.
Opportunities related to each of the below practices that Gourmet bean can implement
Gourmet Bean have opportunities to effectively implement human right practices in which
they by providing legal rights to employees and make them perform in a positive workplace
environment can human CSR practices against employee in an effective manner. In terms with
labour practices Gourmet Bean with the help of implementing labour relation, providing them
compensation packages as per the law can perform their business efficiently. In terms with
environmental practices company by reducing CO2 and water usage can operate their business
roles and responsibilities in market. In terms with stakeholder practices company is needed to
make sure that they engage their stakeholders in the decision-making process and have
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transparency with consumers employees and other shareholders. Gourmet Bean is also need to
have consumer relation practices in which they are required to be transparent and provide high
quality products to consumers with fairness. Organisation have also opportunity to engage in
community involvement and develop practices. In this organisation by making investment in
charity, health and education can significantly operate their business responsibilities in effective
manner.
Barriers for developing and implementing CSR policy at Gourmet Bean
CSR practices is an essential element for any organisation which help them to have positive
emphasizes for employees, consumers, stakeholder and more. In the process of implementing
CSR policy Gourmet Bean can face barriers in terms of lack of shareholder awareness, lack of
training lack of financial resources, lack of information, lack of consumer awareness knowledge,
lack of regulation and standard diversity. Furthermore, lack of social audit and lack of
transparency can also act as a barrier for developing and implementing the CSR policy. In this it
is essential for organisation to make sure that they have transparency, fairness and commitment
with employees, consumers and stakeholders (Wan, Chen and Ke, 2020). Gourmet Bean is also
required to make sure that they have efficient stakeholder engagement and involve employees in
decision making process in order to align their responsibilities. In implementation CSR practices
Gourmet Bean is also required to ensure that they have trust, fairness and openness with
consumers and have transparency with them. This will significantly help company to overcome
these barriers.
Stakeholders that you will consult for developing and implementing the CSR
Stakeholders play essential roles in the decision-making process of companies. As they are
associated with company profit loss and other important decisions. In this it is essential for
organisation to engage them in decision making process in order to take their viewpoint and
opinion. In terms with Gourmet Bean they can successfully implement CSR policies with the
help of engagement stakeholders. In this Gourmet Bean is needed to consult for developing and
implementing employees, shareholders, consumers, suppliers and government institutions. With
the help of consulting with stakeholders implementation in development of CSR practices can be
undertaken in a well defined and effective manner. This will successfully help company to
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perform their roles and responsibilities by implementing CSR practices efficiently. It will also
allow organisation to ensure long term growth and success in industry
2 effective forms of engagement for each group of the stakeholders
Stakeholders engagement plays important role if an organisation is looking forward to
develop and implement CSR practices. This significantly allow them to assure accomplishment
of their goals in a well-defined and effective manner (Popkova, DeLo and Sergi, 2021). In terms
with Consulting with stakeholders there are different type of engagement forms that Gourmet
Bean can take in order to engage with each group of stakeholders. In this with the help of
questionnaire and newsletter company can engage with employees. While in terms with
government and other institution company with the help of website and email can consult with
them. Furthermore, in order to consult with stakeholders company can take use of stakeholder
focus group and websites. At last to engage with suppliers company with the help of leaflets and
email can engage with suppliers and can balance the frequency of communication.
CONCLUSION
Thus according to the above mentioned report it has been concluded that, in order to achieve
long-term sustainability and have positive image in an industry CSR practices plays important
role for organisation. It not only help company to ensure long-term sustainability but also allow
them to have loyalty of stakeholders in effective manner. This report identifies that to ensure
long-term success company is required to implement CSR practices by emphasizing upon
environment employees, consumers, government etc. In this with the help of reducing power and
water usage, emission of Co2, implementing more environment sustainable policies etc
company can aussre long-term growth and success in industry.
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REFERENCES
Books and Journals
Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing
Strategies in Transitioning and Emerging Economies, 65.
He, H. and Harris, L., 2020. The impact of Covid-19 pandemic on corporate social responsibility
and marketing philosophy. Journal of business research, 116, pp.176-182.
Endrikat, J., De Villiers, C., Guenther, T.W. and Guenther, E.M., 2020. Board characteristics and
corporate social responsibility: A meta-analytic investigation. Business & Society,
p.0007650320930638.
Wang, H., Gibson, C. and Zander, U., 2020. Editors’ comments: Is research on corporate social
responsibility undertheorized?. Academy of Management Review, 45(1), pp.1-6.
Wan, P., Chen, X. and Ke, Y., 2020. Does corporate integrity culture matter to corporate social
responsibility? Evidence from China. Journal of Cleaner Production, 259, p.120877.
Popkova, E., DeLo, P. and Sergi, B.S., 2021. Corporate social responsibility amid social
distancing during the COVID-19 crisis: BRICS vs. OECD countries. Research in
International Business and Finance, 55, p.101315.
Anser, M.K., Yousaf, Z., Majid, A. and Yasir, M., 2020. Does corporate social responsibility
commitment and participation predict environmental and social
performance?. Corporate Social Responsibility and Environmental Management, 27(6),
pp.2578-2587.
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INTRODUCTION
Describe the purpose of the policy
Outline the scope
Outline the policy statement
Outline the strategies related to
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