Corporate Social Responsibility and Organizational Success: A Performance Management Issue for a UK Organization

This report discusses corporate social responsibility and its impact on organizational performance, including benefits such as building public trust and sustainability. It also explores the importance of CSR for a UK organization and its link with overall success. The report concludes with a discussion of the impact of CSR on a chosen business organization.

Concerning a Performance
Management issue for a UK
organization

Table of Contents
INTRODUCTION
MAIN BODY
Does a corporate social responsibility programme lead to organisational success
CONCLUSION
REFERENCES

INTRODUCTION
• Corporate social responsibility commonly know as CSR is one of the most important thing for every business
organization, this simply means company have to be responsible towards betterment of society.
• It is very clear that CSR is challenging for business because completing requirements of society require high
level of management.
• This study is based on, this report will discuss corporate social responsibility and its impact on organizational
success.
• Later this report will discuss importance of CSR in business organization and its link with overall success. At
last, this report will discuss CSR of chosen business organization.

Corporate social responsibility programme lead to
organisational success
• Corporate social responsibility is one of the most important thing for every business organization
which not only allow them to follow guidelines of society but this allows them to better society and
environment.
• This is self-regulating business model, this model is used by almost every large scale business
organization to meet demand of social accountability. Many successful enterprise sees CRS as
opportunity to create brand image in the eye of public, these companies bring betterment in the
society for their profit which seems to be ethical.
• Completing CSR is challenging task, firm might lose its reputation if they fail to corporate with
society, competing society is not easy task, firm might be completely shut down if they do not meet
the requirement of society.

Contd..
• CSR directly impact organizational performance, there are certain
benefit of CSR on organization, these are:
• Builds public trust: gaining trust of general public is one of the
most important and beneficial thing for every business
organization, this not only impact costumer retention but this also
allow company to generate surplus profit. There are many
successful business organization who focus on betterment of
society, but they do not follow non-profit structure. Completely
depending on pattern of organization, CSR is beneficial in gaining
trust and building powerful reputation. Sometimes business solve
those problems of society that seems to be challenging, this push
company's growth and allow them to become popular.
• Sustainability: sustainability is fuel for business organization that
not only allow them to speed their growth but this help them to
become more socially responsible.

Contd..
• Yes, Corporate social responsibility is being business model for the Unilever which lead for profit in
organization and seek ways to create the social environmental benefits while achieving the organization goals,
like revenue growth and maximizing the shareholder value.
• In present time, organization are also implementing with extensive corporate social responsibility program and
this might be important for organization in executive role and entire department to social and environment
initiatives.
• This is also important for looking out the different for each in organization, the end of goals in always same and
this could keep the embrace with corporate social responsibility aim for maintaining profitability while having
effective supportive larger purposes.

Contd..
• Here, types of corporate social responsibility through which organization can lead for succession:
• Environmental responsibility- This refers to belief that Unilever should behave with environmentally friendly
and also lead with some common forms of corporate social responsibility. Some environmentally as they should
follow such as reducing pollution, increasing reliance on renewable energy, off setting negative environmental
impact.
• Ethical responsibility- It concerned with ensuring about organization for operating fair and ethical manner.
While having such things this seems to be important for achieving the fair treatment for all stakeholder
including employees, suppliers, customer and investors. Along with these firms can be embraced with ethical
responsibility and have their own business process to ensure about profits.

Contd...
• As important for CSR in community and also equal with valuable for Unilever and have the activities that can
help the forge with stronger bond between the employees and corporation.
• Moreover, this also help the employee and employers for feeling more connected with world around them.
While having such things this seems to be that company need to socially responsible and first needs to be
accountable to self and shareholder.
• Unilever which has been long known for the CSR activities and commitment towards the sustainability and
develop with community welfare.
• This might be important for achieving the CSR milestones for the organization, but they have created the global
network of farmers in providing them with huge trees and pioneering with green building throughout the stores.

Why should company implement CSR.
• As Unilever need to work with CSR as an integral part of their brand image, believing that clients are being
more likely for having business with brands as they perceive to be more ethical.
• This seems to be important for the company and ensure them with having huge satisfaction through which they
can easily achieve the targets as they have set.
• According to this, CSR activities that can be important component for the corporate public relation and some
company founders are also being motivated engage in CSR due to having their conviction.

The impact of CSR.
• The movement towards the CSR activities that had been impacts over the several domains.
• For example, the company need to have their own steps for improving the environment sustainability of their
working operation and sometime this could lead with measure such as renewable energy sources or purchasing
carbon offsets.
• Moreover, managing with having effective supply chain, this can efforts with having eliminate reliance on
unethical labour practices such as slavery or child labour.
• Although having CSR program this seems to be most common among their large corporation and also play the
essential role for which they can easily achieve the goals and objectives.

Contd...
• A CSR strategy that can address the issues of society at large or to be closely connected with their areas through
which the company easily operated the framework of government policies.
• Innovation and creative concepts for the solution that can help for solving the problem. Along with this CSR
strategy at some regional level which has to make the use of strategies framework of the corporate.
• This might be also essential for working with some basic training and could be stepped towards the same
objective.
• Communication and employee engagement are the key to CSR program and this being implemented with
succession in organization.
• Employees in Unilever, typically have the employees from the region and community in which the specific
store can be operated.

Contd...
• In addition, to actively benefits towards the society, the CSR business models also aims to reduce the negative
impacts.
• While this seems to be important for developing sustainable business and beyond the ethical and morale
responsibility for doing the good and reducing the harm.
• Along with this sustainability in business that can easily deliver the several benefits. These can also include the
brand reputation, increased the customer loyalty, sales and also keep the higher rates for talent retention and
attraction.
• At some level, the understanding about the development on overview of strategies social issues and at this level
of single store in project or market and also understanding about their local issues. CSR which are being largely
contributed towards the succession of numerous corporate firms in world.

• While this keep the importance for the development of countries, and have seen the important for responsible
behaviour towards the society and have their huge impact of CSR activities on employees, customer,
environment, stakeholder and business sustainability.
• By helping the society, either through volunteering or donating money this could keep the Unilever for develop
trust from their consumers. While also lead within the long term, the company will become more and more
popular.
• Along with this also have the huge position in market while about the company in public relation side and help
for building the good reputation for the organization.
• Thus, CSR can lead with much healthier company-consumer relationship. This can keep the organization for
working with retains and attracts the employees. Moreover, this also seems to be important and more likely for
providing the employees with positive workplace environment.

CONCLUSION
• This report has discussed corporate social responsibility and its impact on organizational performance, this
simply means company and their movement in the betterment of the society.
• Later this report will discuss benefits of corporate social responsibility and its impact on gaining public trust.
• At last this report will discuss impact of CSR on chosen business organization.

REFERENCES
• Advantage, C., 2020. Corporate Social Responsibility. CSR and Socially Responsible Investing Strategies in
Transitioning and Emerging Economies, 65.
• Agudelo, M.A.L., Jóhannsdóttir, L. and Davídsdóttir, B., 2019. A literature review of the history and evolution of
corporate social responsibility. International Journal of Corporate Social Responsibility, 4(1), pp.1-23.
• Asiaei, K. and et.al., 2021. Corporate social responsibility and sustainability performance measurement systems:
implications for organizational performance. Journal of Management Control. 32(1). pp.85-126.
• Frynas, J.G. and Yamahaki, C., 2016. Corporate social responsibility: Review and roadmap of theoretical
perspectives. Business Ethics: A European Review, 25(3), pp.258-285.
• Isaksson, L. and Kiessling, T., 2021. Corporate social responsibility (CSR) and engineering management: Performance
implications. IEEE Transactions on Engineering Management.
• Islam, T. and et.al., 2021. The impact of corporate social responsibility on customer loyalty: The mediating role of
corporate reputation, customer satisfaction, and trust. Sustainable Production and Consumption. 25. pp.123-135.