Assessment on Management | 1

Running Head: MANAGEMENT
0
Managing Across Borders
8/7/2019

MANAGEMENT
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The assignment brings about the discussion on the concept of Corporate Social responsibility
(CSR), in context to business organisations. The role or contribution of CSR will be
illustrated with the help of suitable examples.
Role of Corporate Social Responsibility (CSR)
Corporate social responsibility (CSR) refers to the model that self-regulates the business to
become socially accountable to various stakeholders of an organisation. In every business
organisation, stakeholders refer to various persons such as employees, customers,
shareholders, government agencies, unions, political groups, community, and others.
In CSR business organisations consider the economic, social, and environmental criteria and
actions that influence stakeholders of the firm. The significance of investing into any CSR
activities of business attributes to the enhanced reputation, brand image, and growth of the
firm in the longer period. Moreover, it increases the customer’s loyalty towards the products
and services of the company, thereby increasing the competitive advantage (Crane, Matten
and Spence, 2019).
For an instance, a business being ethical in their work practices determines their strong
efforts towards their customer, suppliers, investors and others. Some other examples of the
CSR activities performed by any business include charitable giving, volunteering, improving
labour practices, and conducting free trade (Reinecke and Ansari, 2016).
Monitoring and evaluation is considered an important role of the corporate social
responsibility of an organisation, within their internal operations. This helps the managers or
individuals working in the organisation to measure their performance or progress against their
predetermined goals and objectives.
Besides, this CSR program of an organisation communicated the influence of the
programmes on the smooth functioning and higher performance in the future years. Examples
of the companies with effective CSR base as major determinant of their good reputation,
includes Colgate, Hindustan Zinc Limited, Microsoft, Apple and several others.

MANAGEMENT
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Businesses develop strong and positive relations with the public through effective CSR and
this helps in attaining long-term profits and trust of the shareholders. In addition, it also
facilitates in improving the social change, and address, the other problems in the community.
Therefore, it can be stated that CSR leads to a positive impact on the social, environmental,
and economic factors that influence the organisation (Chatjuthamard et al., 2016).
Philanthropy is one example of CSR, as business can practice donating money, products, and
services to the social causes and non-profits. This is one aspect that represents the
contribution of a business organisation towards the society, and public. Therefore, CSR play
an important role in the contemporary business environment amongst all the multinational
firms.
Being responsible towards employees and catering to their interests and expectations will
increase the employee engagement into the organisation. This is an important role that CSR
play in an organisation and this determines an ability to retain talent in the future.
Environment includes the business ethical resource, and the energy use, recycling, and carbon
footprint. Likewise, CSR practices or programme aids or facilitates in the recruitment and
selection activities of the firm. This enhances the perception of the company amongst their
staff members, employees, thereby improving the payroll system and management of
performance (Chernev and Blair, 2015).
From the perspective of customers, CSR contribute largely i.e. in terms of building strong
relationships with customers through brand equity, and trust. A business organisation fulfils
social responsibilities towards their customers as through providing high quality goods and
services. This develops a positive image in the minds of customers and helps in bringing out
effective outcomes of marketing and other such aspects (Martínez, Fernández and Fernández,
2016).
These factors ensure effective management of tangible and other intangible resources, and
improve coordination, communication, and corporate culture in the organisation. It thus
facilitates in establishing the sustainability and leads to growth in longer period.
CSR in context to any business, also perform the duty of reviewing and evaluating the
management’s goals, initiatives, and other practices. Through strong CSR, managers attain
the capability to revise their business strategies, and lead better organisational outcomes
(May and Stahl, 2017).