Enhancing CSR in the Pandemic: Potential Solutions for Managers

This presentation discusses the impact of the pandemic on work culture and productivity, and how managers can enhance CSR by motivating employees and improving communication. The potential solutions include using video conferencing and chat software, and the strengths and weaknesses of these solutions are also discussed.

ACADEMIC AND PROFESSIONAL
SKILLS

 INTRODUCTION
 MAIN BODY
 Approach which managers do to enhance the CSR
 Current problem:
 Cause of the problem:
 Potential solution for the problem:
 Strength and weakness of the solution:
 CONCLUSION
 REFERENCES
TABLE OF CONTENT

 Academic skills are the set of behaviour,
learning habits which help the students in their
knowledge acquiring process (Khan and et.al
2017).
 Professional skills are the capabilities which
helped to succeed in the career by achieving
desired goals.
 Sainsbury a super market chain of UK,
headquarters is located in London, England,
UK.
INTRODUCTION

 Approach which managers do to enhance the CSR
 CSR is define as a corporate responsibility which enables the firms to be socially accountable, it help the
organisation to help society as well as it increase the brand value of company.
 Current problem:
 Current problem is identified is covid-19 pandemic affects the work culture of the organisation.
 Due to covid companies are forced to operate from work, there employees are working from home therefore
they are lacking in motivation, work productivity as well as lacking in communication.
 There is a major negative impact of covid-19 on business; it affects the productivity of any business.
 It forced the businesses to shut down their doors, also it is seen that some organisation lead to bankruptcy due to
major financial loss (Pereira and Costa, 2017).
 Managers of the company need to ensure that all employees will show their active participation to achieve the
objectives of the company.
 Due to pandemic management work is also affected, as no communication can be seen between the departments
therefore it is negatively impacting the functionality of the company.
 This activities are chosen to conduct because it is important for the employee motivation, if employee doe not
talked the part then it will negatively impact their work and mental health.
 In such the managers role is to carefully handle the situation and provide the healthy environment to employee,
or enough motivation which will help them to deal with the situation, and to carry out the task for the
organisation.
MAIN BODY
CSR, 2021. [online]. Accessed through
<https://trifed.tribal.gov.in/corporate-social-responsibility>

 Main cause of the problem is due to the effect of pandemic,
work culture of the organisation is highly impacted.
 Therefore because of this organisation enforced to remotely
operate, which is causing the conflictions among department.
 Because of this managers are not able to lead their team or to
resolve their issues.
 Workers are not focused towards their work which is
affecting the work productivity which is the major concern
for the firms (Russell and Rowlett, 2019).
 As all employees are working from their home which is
affecting the communication process, as they are not able to
interact with their colleagues to work as a team.
CAUSE OF THE PROBLEM:

 As per the guidelines by the government only few people can come to office by following all the covid
guidelines.
 It involves that employee who comes to office wear masks, carry sanitizer or to follow the social distancing to
prevent the spread of the virus.
 Organisation can also proceed to use the software which is used by the all employees for better motivation
towards the work.
 As company can use video conferencing tools through which all employee can communicate with each other,
or managers will guide the employees in forward direction, managers also need to ensure that every employee
is actively taking part in the activities. It will be easier for the manager to interact with every employee and
encourage them to effectively cope up with the pandemic situation.
 Also organisation can proceed to use the Slack software which provide the chat box through which employee
can write their problems or to interact with other colleagues so that they feel encouraged towards their work
(Trinidad Raz and Magsalin, 2021).
 Slack software is chosen because it gives the separate chat box through which the employee can easily ask for
their queries and to find the solution for it. With the help of software all employees will work productively to
produce the sustainable product by involving the CSR practices for the welfare of the societal people as well
as for their company’s brand value.
POTENTIAL SOLUTION FOR THE PROBLEM:
Problem solving, 2021. [online]. Accessed through
<https://www.livechat.com/success/6-steps-to-effective-problem-
solving/>

 As the solution is to use the software to increase the interaction so
that organisation will able to achieve the sustainable goals by
practicing CSR.
 Strength:
 Using the software will increase the accuracy in data also provide
the great speed.
 Information can be receive in short time as well as able to increase
the productivity of employee.
 With the help of this manager will be able to interact with their
employee through video conferencing (Terziev, Nichev and
Bogdanov, 2017).
 Weakness:
 Major drawback for using the software is as these are expensive,
as well as it is not necessary that every employee know to operate
the software.
 There might some situation as due to internet failure some
employees are not able to join the meeting in such they were not
able to access the relevant information.
STRENGTH AND WEAKNESS OF THE SOLUTION:

 It is concluded from the above
that it is important to possess
the relevant skills which is
required to solve any problem.
Academic and professional
skills make the manager able to
resolve any conflict occur in
the organisation.
CONCLUSION
Professional skills, 2019. [online]. Accessed through <https://careers-in-sport.co.uk/news-
articles/importance-of-personal-and-professional-skills/>

 Books and Journals
 Khan, A. and et.al 2017. Communication Skills of a Teacher and Its Role in the
Development of the Students' Academic Success. Journal of Education and
Practice. 8(1). pp.18-21.
 Pereira, O.P. and Costa, C.A.A.T., 2017. The importance of soft skills in the
university academic curriculum: The perceptions of the students in the new society
of knowledge.
 Russell, E. and Rowlett, P., 2019. Professional skills development for mathematics
undergraduates. Higher Education, Skills and Work-Based Learning.
REFERENCES