CSR Practices of a Retail Store

This report summarizes the introduction on Corporate Social Responsibility and the key ethical and CSR implications facing YOH Jacket Ltd moving towards opening these international markets within China, India, and Russia.

CSR Practices of a Retail Store 0
Title: CSR Practices of a Retail Store
Assignment Name:
Student Name:
Professor:
Date:

CSR Practices of a Retail Store 1
Executive Summary
This report summarizes the introduction on Corporate Social Responsibility and the key
ethical and CSR implications facing YOH Jacket Ltd moving towards opening these
international markets within China, India, and Russia. A description has been provided on the
implications of the proposed expansion in terms of the web-based nature associated with doing
business in China, India, and Russia. A brief overview has been provided on the potential impact
on the Venture Capital Company followed by a conclusion.
Contents

CSR Practices of a Retail Store 2
1.0 Introduction................................................................................................................................3
2.0 Findings.....................................................................................................................................4
2.1 Key ethical and CSR Implications.......................................................................................................4
2.2 What Are the Implications of the Proposed Expansion?....................................................................9
2.3 The Potential Impact of Venture Capital Company..........................................................................14
3.0 Conclusion...............................................................................................................................16
4.0 Recommendations....................................................................................................................16
References......................................................................................................................................18

CSR Practices of a Retail Store 3
1.0 Introduction
CSR is referred to as a critical aspect of every enterprise, including YOH jackets Ltd. The
stakeholder approach uses shared value and provides customers with appropriate access to
affordable products. The stakeholder approach towards social responsibility is targeted to create
new jobs and business ladders for associates. The YOH jackets Ltd helps suppliers to grow the
businesses and support community. The business must be conducted in a manner that can
improve economic opportunity and encourages social sustainability. YOH jackets Ltd has set
ambitious plans through which it creates zero waste and sells products that are sustainable to the
environment. The noteworthy steps of YOH jackets Ltd are targeted towards supply chain efforts
which improve its social, economic and environmental impact. The company has made its
commitment to meeting with customer expectations. YOH jackets Ltd has decided to lay
emphasis on economic, legal, ethical and discretionary efforts in the domain of retail
opportunity. YOH jackets Ltd has decided to align with core competencies. At present, the
company has a specialist name worldwide and has more than 10 years of experience in
employing front line employees. The company has addressed employing and retention challenges
which are integrated with internal experience and knowledge. The noteworthy insights from
shareholders are taken into consideration with due efforts on continually effective elucidations.
YOH jackets Ltd position can be changed as YOH jackets have been investing in disseminating
and codifying the different range of retailer's practices through entry-level talent.

CSR Practices of a Retail Store 4
2.0 Findings
2.1 Key Ethical and CSR Implications
YOH jackets Ltd is massively focused towards the improvement of sustainability of
supply chains and production operations for the people. The company is focused on the creation
of strong communities. Research ethics will be involving the requirements of daily work and the
protection of dignity of vase areas and information publication in the research. Most of the
societies have legal implications which will govern the behavior, but ethical trends needs to be
broader and more informal when compared with laws (Harjoto, 2017).
Corporate Social Responsibility-This is an automatic model which helps the assembling
and administration ventures to be socially responsible towards its partners and network. In the
present setting, businesses need to communicate human rights through social corporate
responsibility acts. CSR can be viewed as a binding accord which emphasizes the responsibilities
in informed communities. The efforts made by legal processes are too hard to be realized. The
international instrument must be able to regulate the social impacts on global enterprises
(Jeffrey, Rosenberg and McCabe, 2018). The digital rights must be presented to self-regulate the
industry and must be in compliance with the international standards of corporate governance.
Businesses need to respect human rights and an agreement must be proposed to regulate the
transnational companies. In order to enjoy corporate rights, the concrete steps are required to be
taken (Trong Tuan, 2012). The business enterprises have a certain responsibility towards the
protection of human rights. Indicators which are used for the comparison and ranking of the
performance of different states within a system must be able to measure the impacts. These
indicators can help business enterprises incorporating reputation rewards and risks. The business
must continue to escalate and must meet with the demands relevant to human rights. The

CSR Practices of a Retail Store 5
international advocates must use digital ranking systems for evaluating the communications
technology and major information about the world. Corporate Social Responsibility is a form of
competitive edge provided to the enterprises and/or manufacturing companies which merge
environmental and social variables with business functionalities. The corporate social
responsibility practice is undertaken at manufacturing and service units to manage the brand
image. This is done at the local community's level (Onkila, 2013).
Corporate Social Responsibility is practiced through the manufacturing and service
industries in a developing world. There are private manufacturing and service industries which
are set up as the result of CSR activities. The term CSR has been derived by the Merrick Dodd.
This activity has been made compulsory for the manufacturing and service organizations which
have a turnover of Rs. 1000 Crores or more (Seto-Pamies, 2013). The concept behind corporate
social responsibility is voluntary charitable actions which are undertaken beyond the legal
requirements. There are a number of firms that are involved in CSR activities. The
manufacturing companies are making an expenditure for a clean environment. Corporate social
responsibility must act as the strategic plan for the enterprise, but shall not be considered the
charity (Michaels and Gruning, 2018).
The corporate social responsibilities are set up to meet with the legal obligation as
decided by the Governmental bodies. The manufacturing companies are implementing growth
models which can sustain the business continuity and renewable energy resources (Hinson and
Ndhlovu, 2011).
The key ethical issues are enumerated below-
1. Corporate Governance-This can be termed as a set of rules and systems that involves
balancing the interests of management and society at large. In the present article on CSR

CSR Practices of a Retail Store 6
expenditure analysis made by manufacturing and services industry focuses on the
attainment of water management projects in rural areas. This is a CSR activity which
requires streamlining the objectives of government and service industry (Huang and
Zhao, 2016).
2. Corporate Social Responsibility-This is a self-regulating model which helps the
manufacturing and service enterprises to be socially accountable towards its stakeholders
and community. In the present context, companies need to spend 2 percent of total annual
revenue on corporate social responsibility special projects like water management
resources (Huang and Zhao, 2016)
3. Corporate Citizenship-Corporate citizenship is an identification of a business entity
which has certain social, environmental and cultural responsibilities towards the public.
Business enterprises need a license to operate economically and financially. The
manufacturing and services industry needs to specialize in corporate social responsibility
and sustainability. The companies can engage in brand recognition and organizational
growth. The principle of business states that a business must have physical infrastructure
by which corporate social responsibility functions are aligned with the financial
performance of the company (Capaldi, 2016).
4. Leadership-The leadership style involves providing direction, implementation of actions
and motivation of people. This is achieved through the personality, philosophy and leader
experience. The entrepreneurs need to come forward and take leadership in the
management of water management projects in rural areas (Allen and Craig, 2016). The
leadership skills are defined how effectively a company engages in the management of a
given rural area and generating employment. The project schemes launched must be

CSR Practices of a Retail Store 7
within the jurisdiction of companies Act, 2013. The manufacturing companies must
contribute towards reducing the negative impacts and enhance the profitability and
financial competitiveness of the industry
Corporate Social Responsibility is a broader term that has been evolved over many years.
The streamlining of philanthropic activities with accountability objectives is the prime concern
of manufacturing businesses. The business projects must implement central funds and other
schemes which are formulated for the poor (Tilt, 2016). Corporate social responsibility is an
ethical relationship that ensures transparency within the enterprise. The preservation of cultural
and environmental resources is mandatory for manufacturing companies. The law is very
significant from the beginning and companies need to create physical and human capital for
investment and employment prospects. The bureaucratic inefficiency is one of the major causes
behind scheme leakages and non-deliver y of goods and services to the concerned business
enterprise. The manufacturing industries must undertake environmental sustainability and bring
down emissions of greenhouse gases and other hazardous materials (Baden, 2016).
The CSR activity within a YOH jackets Ltd enterprise must be in correlation with domestic
and international norms. The government needs to pass the acts which can disclose the corporate
social responsibility expenditure and activity. This can be thought of as a one of the measures by
which companies can compile the environmental reporting system. Corporate firms need not
criticize the CSR expenditure stated in the Companies Act. Firms need to focus on strategically
differentiating the products from the competitors and involved with community development.
The companies need to reduce the risk and engage in increasing stability and returns. Corporate
social responsibility and profit have a positive correlation and probability of expenditure are
higher on CSR (Herbas Torrico, Frank and Arandia Tavera, 2018).

CSR Practices of a Retail Store 8
The Corporate social responsibility activities undertaken by manufacturing and service
companies involve an industry level analysis. The cost of production must be minimized to
undertake social protection. The CSR expenditure must be taken for the welfare of the common
public and generate goodwill. Corporate Social Responsibility can be termed as a self-regulating
model which helps the companies to be accountable-to stakeholders and public. By the practice
of corporate social responsibility is also referred to as the corporate citizenship. Companies need
to be conscious of the impacts which are having different aspects of societal norm including
social, environmental and economic. To get engaged in corporate social responsibility, the
normal course of business will be operating in different ways that can give enhancements to
business and environment. Businesses will benefits society and boost the brands and business
(Nguyen, Bensemann and Kelly, 2018).
The opening of International Markets within China, India, and Russia
When YOH Jackets will become socially responsible, the first implication will be to socially
responsible to its shareholders. The company needs to adopt the CSR policy as a program and
grow the business to a point where money can be given back to community. CSR has been
regarded as a primarily strategy for large corporations. This is more successful and visible as
responsibility has its own standards for ethical behavior. This is true with competition, industry
and peer. YOH Jackets are known for the corporate social responsibility and community welfare
and sustainability commitment (Ross, 2017. The CSR milestones need to be achieved through
ethically sourcing the products and creating the large network of workmen. Pioneering fabric
through its retail stores and contributing to community service. According to the International
Organization of Standardization, it has released the voluntary standards that will be meeting to
help the companies implementing the corporate social responsibility. YOH jackets understand

CSR Practices of a Retail Store 9
the guidance and requirements. Corporate social responsibility is considered as qualitative rather
than quantitative and standards are not certified. The company has been successful in translating
the CSR principles in effective results. The standards have been aimed at all the enterprises
regardless of location, size or activity.
Consumers consider the quality goods and services when compared with a brand. YOH
Jackets have been prioritizing the corporate social responsibility and hold the corporations
accountable for bringing the social change with enterprise beliefs, profits and practices. People
tend to turn for the YOH jackets and take a stand for environmental and social issues. Corporate
social responsibility is a methodology for companies which can take responsibility for audience
engagement (Mahmoud, Blankson and Hinson, 2017). A robust corporate social responsibility
program acts like an opportunity for the YOH jackets to demonstrate the noteworthy corporate
citizenship. The company needs to protect itself from external risk and understanding the
environmental and social sphere which surrounds the company. The upcoming generation of
employees will be looking out for employees which are focused towards sustainable fabric
(Fordham and Robinson, 2018).
2.2 What are the Implications of the Proposed Expansion?
The market economy is apparent to be dominant and maximizing the shareholder
corporate value and wealth. This has been the huge corporate ambitions for management of YOH
Jackets. The aim of value maximization has been described in globe without any agency cost
(Abukari and Abdul-Hamid, 2018).
Management will make the corporate decisions through an attempt for maximizing the
wealth of shareholder and corporate value. In presence of the enterprise agency costs, the aim of
value maximization has been compromised through the agency. The value maximization will be

CSR Practices of a Retail Store 10
serving a top priority in the economic system. When the enterprise goal of the value
maximization has been formulated into the enterprise, the goals have been extended to increase
the stock price. The corporate goals will be prevalent and business philosophy views. Value
maximization has been referred as an important aspect of shareholder capitalism. This is a
classical principle of agent association that exists between management and shareholders
(Lundgren, 2011).
Shareholder capitalism will ensure to protect the interest of customers towards enterprise.
YOH Jackets has explicitly described in business contracts while dealing with the management
of firm. The company adheres with the policy of value maximization and this has been the
objective of management. The objective of YOH jackets can be traced with a decade. There
exists only one role for an enterprise to be successful that is providing the best quality of
products and services at lower cost possible and paying the work men with higher salaries
possible (Lu, Xiao and Ding, 2016).
The shareholder value theory has shown the dominant view. The shareholder value theory shall
describe the corporate behavior which aims at maximization of corporate profits in short-run as
well as wealth of shareholder in long run (Leila Borders, 2006).
Corporate Social responsibility actions in a firm like YOH jackets must be directed
towards fulfillment of legal and econo0mic responsibilities. The major impact of business
activities and corporate behavior on society are given consideration. In addition, the association
between stakeholders and management must be fully addressed. The company needs to have a
revised social value and must advocate the value maximization in corporate function (Engelen
and Brettel, 2011).

CSR Practices of a Retail Store 11
The stakeholder theory is of great importance with the interest of all stakeholders in YOH
Jackets Company. The shareholders are regarded as an important stakeholders group and this
include employees, managers, community, customers, social and other environment groups and
societies. An important characteristic of stakeholder theory is about achieving global
sustainability. This has been defined as ability of meeting the requirements of present and
without making any compromise the future generation’s ability. This refers not only to the
natural environmental recycling practices, but also to the sustainable capitalism.
The corporate social responsibility theory takes a perspective of the corporate citizenship. Firm
must be acting as the good corporate citizen must engage actively in programs and promote the
goodwill and human welfare. The YOH Jacket need to consider the corporate citizenship as
philanthropic vision and that must reflect the expectations of global society. The business must
engage in the social activities and this must not be mandated through law. Corporate social
responsibility must be viewed as an extension which will compensate with the view of CSR as an
external view to the enterprise.
Information Technology (IT) Consequences
Today’s enterprises rely over technology. Enhanced telecommunications towards online
payment options and most hi-tech businesses cannot function efficiently without the help of
internet communications. The ability of a retail store to accept the debit cards or credit cards
payment requires a complex system of telecommunications and bank exchanges and operates
reliably and smoothly (Wang and Ma, 2013). The application of information communication
technology in YOH Jackets provides opportunities for working outside and has enhanced access
to significant information regardless of the location. The main benefit of information technology
in an enterprise provides the opportunity to work outside office and this has enhanced access to

CSR Practices of a Retail Store 12
information technology in business. This is the ability of the YOH Jackets to advertise and
promote the products and services through internet (Yabing, 2013). Websites comprises of
advertisements which surrounds the primary content present online. The online websites feature
links, people can find vital information about a company whose advertisement has been clicked
on. By making the information easily accessible, advertisers can benefit from large number of
traffic and enhance the chances of visitors taking advantage of goods and services. YOH Jackets
will be able to communicate with and reach out to people all over the globe. Therefore, an
enhancement towards exposure to ads and without paying the exorbitant amount of
advertisement costs (Nanjappan, Aarumugam and Kesavan, 2018).
Bill payments, funds transfer and online shopping are some of the key examples of
massive utilization of information technology in an enterprise. By allowing the customers to
access the products and services through any laptop or PC or tablet or phone, YOH Jackets are
making it easier for people to buy products and services. Shopping online has become prominent
and major retailers have virtual stores and accommodate shoppers. Customers can virtually order
jackets through simple funds transfer (N. Shaikh, 2015). The YOH Jackets help investor to track
the investments and manage the account profile more swiftly (Achukwu, Dauda and Ishiaku,
2015). The company is offering business tools and information technology which allows people
to communicate without any restrictions. Video chat apps like Skype and this has enhanced the
conference calls efficiently.
The present era and future age is always in search of robust and hi-tech information
technology. Business and information technology are interlinked and virtually inseparable.
Moving forward from the conventional role to as enable the organizational efficiency and
effectiveness, IT department of YOH Jacket has assume the leadership roles that drive businesses

CSR Practices of a Retail Store 13
into new markets and industries. There are enhanced numbers of retail outlets of YOH Jackets
that drive businesses into newer markets. The YOH Jackets has been putting emphasis on IT
investments and alignment with organizational objectives. For virtual businesses, the failure of
IT systems is often regarded as business failure. For many businesses, rigorous Information
Technology model is required. The IT management cannot be the sole issue, but the management
of business will be considered of greatest issue which is on top priority around the globe.
The YOH Jacket is an leading firm that is utilizing information technology for cultivation of
customer service and utilized as a valuable asset for the achievement of strategic superiority. The
key findings of customer service emphasize following- Firstly, the information technology will
be acting as the enabling tool and provide customer service (Invernale, Ding and Sotzing, 2011).
This includes clerical automation, information generation, operational efficiency and strategic
transformation. Secondly, customer service has been nurtured similar to the valuable asset and
differentiate the products in various forms-Association, transaction, distribution and strategic.
Thirdly, there has been a direct positive association between exploitation if information
orientation and customer service. The YOH Jacket needs to adopt the IT Model in its customer
service.
The YOH Jackets is undergoing through unending challenges especially rapid changes in
information technology. With the emergence of business information technology, enterprise
communication needs to provide enhanced service to its customers/clients. Technology has
enhanced the power of customers and particularly enabled in tablets and smart phones. These
devices are being enhanced and newest version provides more customers. The important
question is how technology changes the method of consumer behavior? Customers are always
connected. Every individual lives two life forms- a vibrant virtual and boring offline. Customers

CSR Practices of a Retail Store 14
are connected through a platform or friends network. Device keeps the customers updated.
Target marketing describes 90 percent of customers indicates the access to content across all the
devices. Information technology fuels the connectivity and brings together the big community.
YOH Jackets needs to meet with the demands of consumer and satisfy the sophisticated needs
(Millington et al., 2011). The company needs to understand the target market and respond to all
the clients or customers on a single platform. Customers have an understanding of the power
they have and use it on being not satisfied with the service. Marketing is a function and set of
procedures for the generation, cooperation and offering value to clients. This also implies
improvised customer associations and earning more profits for organization. Generation of some
creative ways can have a lot of effect on purchase decisions.
As a result of increasing the demand for the ethical clothing, this has become the standard
practices for clothing retailers to formulate policies which can have the strong impact upon the
garment sourcing methods and associations with suppliers. There has been a significant trend for
all the retailer’s that provide an ethical clothing range which is produced from organic cotton and
manufactured through Fair Trade producers. YOH jackets Ltd. is a clothing company which
provides the customer with a transparent view of its manufacturing sources through the internet.
The company will be providing sustainable global sourcing and this is applicable in practice.
Business managers must have a profitable organization and constantly involve the technology
sector. The new internet technologies can keep the company competitive and make the business
run ahead of its competition. The effects of online technologies on modern businesses and
organization manifest in different areas.

CSR Practices of a Retail Store 15
2.3 The Potential Impact of Venture Capital Company
The determination of strength within an organization is measured through the funding
aspects in a company. The venture capitalists company will be playing the catalytic role in the
entrepreneurial development through the identification and financial support in a growth-minded
business, amongst out of the job creation and financial returns are considered high in the areas of
jobs (Liao and Chen, 2011). This can be regarded as a spur towards the innovation and
development of internet communications for all social needs. Entrepreneurs will always be
regarded as critical contributors to economic growth. The founder of the company needs to note
the collaborative efforts that will be influencing the funding of YOH jackets Ltd. How Venture
Capital Company will be creating the extreme value-added options on the applied basis of
partnerships along with enterprises. This also involves the intensive managerial involvement in a
volatile environment (Saranya, Jayapriya and Tamilselvi, 2012). Entrepreneurship can be defined
as the activity which will be involving evaluation, discovery and exploiting the opportunities for
introduction of new goods, the methods of organizing the market, raw materials and different
processes. Innovation can be considered as the key attribute of entrepreneurship.
Financial Behavior and Investment
The biggest challenges emanate through a trade-off between the payment of interest and giving
the ownership rights with reference to equity and debt. There are certain financial models that
will restrict and imply on investor behavior. This will also provide the increment control levers
and the performance of the firm is skewed. The practices will be revealing the use of capital that
will be rationed via staged financing as well as credit limits (Khan, 2018). This is a methodology
of controlling the ability of investors for continual and growing the business. The banks will
monitor and control the rights which are intensive and also monitoring the covenant violation

CSR Practices of a Retail Store 16
and worsening quality or deterioration in performance that can jeopardize the loan. YOH jackets
Ltd. need to select the safe projects which are backed through the bank debt and low monitoring
is involved. The interactions between financial decisions and investment have been substantially
having more complexity for the startup, small or private business. The primary convention
behind financial theory provides participants in the economy are specifically wealth maximizes.
People will make the decision which is based on the data and information present around them.
There are innumerable instances that have psychology and emotion have undue effect on the
decisions (Amemiya, Hashimoto and Sano, 2018). The result will be rational human beings will
represent irrational and unpredictable behaviors.
Consumer behavior can be regarded as massive push behind the multiple strategic requirements
for brands. However, this is a relatively new and innovative concept. Present day consumers
engage with the brands across different sales and communication channels those marketers and
executives find it difficult to keep stable. YOH Jackets Ltd needs to aggressively diversify in
growth and pay attention on what is going on holistically. Simple adjustments can be made to
NPV-Net Present Value and this will not be utilized for addressing the difference in valuations
between the market and YOH Jackets Ltd. The NPV can overstate or understate the value of a
project and depends on whether the given investment will create or destroy the future options for
a given firm.
3.0 Conclusion
YOH Jackets Ltd. can be seen as the conglomerate and development of corporate
programs are significantly stating restrained independence. This additionally implies general
endeavors. The company needs to incorporate as business magnificence and globalization. Social

CSR Practices of a Retail Store 17
enterprise has been regarded as an emerging trend for solving the company’s problems through
the means of effective communication and technology systems. The company needs to generate
attention in its neighbor countries like India and Russia and operate through distinctive
application and principles. This has been attempted by marketing practitioners and investigates
the consequences of customer knowledge and comprehending the social enterprises on buying
behavior.
4.0 Recommendations
The unique risk of social media services highlights the worth of digital workplace elucidations. Most of
the enterprises are keen to provide the best experience to customers and clients. The conglomerate level
of YOH Jackets Ltd. will be acting as the supplement for the different enterprise levels. This also
allows adoption of practical advancement policies. The YOH jackets ltd. development approach can be
regarded as valuable for introduction of new stage and the creation of advancement policies. Corporate
social responsibility must be administered and must be utilized by facilitators. The managerial
executive’s point of view must be taken into account. YOH Jackets Ltd is regarded as the biggest
conglomerate and its financial holding and central brand management makes it peculiar. The high level
training must be provided to the employees. The brand value must be in association with the
philanthropic activities.

CSR Practices of a Retail Store 18
References
Abukari, A. and Abdul-Hamid, I. (2018). Corporate social responsibility reporting in the
telecommunications sector in Ghana. International Journal of Corporate Social Responsibility,
3(1).
Achukwu, E., Dauda, B. and Ishiaku, U. (2015). Effects of Fabric Pattern on the Mechanical
Properties of Cotton Fabric/Unsaturated Polyester Composites. British Journal of Applied
Science & Technology, 11(4), pp.1-11.
Allen, M. and Craig, C. (2016). Rethinking corporate social responsibility in the age of climate
change: a communication perspective. International Journal of Corporate Social Responsibility,
1(1).
Amemiya, T., Hashimoto, T. and Sano, N. (2018). Analysis of Contaminants on the Standard
Fabric Surfaces Using XPS. Journal of Fiber Science and Technology, 74(9), pp.196-201.
Baden, D. (2016). A reconstruction of Carroll’s pyramid of corporate social responsibility for the
21st century. International Journal of Corporate Social Responsibility, 1(1).
Capaldi, N. (2016). New (Other?) Directions in Corporate Social Responsibility. International
Journal of Corporate Social Responsibility, 1(1).
Engelen, A. and Brettel, M. (2011). A Cross-Cultural Perspective of Marketing Departments’
Influence Tactics. Journal of International Marketing, 19(2), pp.73-94.
Fordham, A. and Robinson, G. (2018). Mapping meanings of corporate social responsibility – an
Australian case study. International Journal of Corporate Social Responsibility, 3(1).
Harjoto, M. (2017). Corporate social responsibility and corporate fraud. Social Responsibility
Journal, 13(4), pp.762-779.

CSR Practices of a Retail Store 19
Herbas Torrico, B., Frank, B. and Arandia Tavera, C. (2018). Corporate social responsibility in
Bolivia: meanings and consequences. International Journal of Corporate Social Responsibility,
3(1).
Hinson, R. and Ndhlovu, T. (2011). Conceptualising corporate social responsibility (CSR) and
corporate social investment (CSI): the South African context. Social Responsibility Journal, 7(3),
pp.332-346.
Huang, H. and Zhao, Z. (2016). The influence of political connection on corporate social
responsibility——evidence from Listed private companies in China. International Journal of
Corporate Social Responsibility, 1(1).
Invernale, M., Ding, Y. and Sotzing, G. (2011). The effects of coloured base fabric on
electrochromic textile. Coloration Technology, 127(3), pp.167-172.
Jeffrey, S., Rosenberg, S. and McCabe, B. (2018). Corporate social responsibility behaviors and
corporate reputation. Social Responsibility Journal.
Khan, A. (2018). Study of Abrasion Resistance of Denim Fabric by Changing Shedding
Mechanism, Fabric Construction & Finishing Process (Singeing, De-Sizing). Current Trends in
Fashion Technology & Textile Engineering, 3(3).
Leila Borders, A. (2006). Customer‐initiated influence tactics in sales and marketing
activities. Journal of Business & Industrial Marketing, 21(6), pp.361-375.
Liao, S. and Chen, H. (2011). Ink-jet printing of nylon fabric using reactive dyestuff. Coloration
Technology, 127(6), pp.390-395.
Lu, S., Xiao, L. and Ding, M. (2016). A Video-Based Automated Recommender (VAR) System
for Garments. Marketing Science, 35(3), pp.484-510.

CSR Practices of a Retail Store 20
Lundgren, T. (2011). A MICROECONOMIC MODEL OF CORPORATE SOCIAL
RESPONSIBILITY. Metroeconomica, 62(1), pp.69-95.
Mahmoud, M., Blankson, C. and Hinson, R. (2017). Market orientation and corporate social
responsibility: towards an integrated conceptual framework. International Journal of Corporate
Social Responsibility, 2(1).
Masoud, N. (2017). How to win the battle of ideas in corporate social responsibility: the
International Pyramid Model of CSR. International Journal of Corporate Social Responsibility,
2(1).
Michaels, A. and Grüning, M. (2018). The impact of corporate identity on corporate social
responsibility disclosure. International Journal of Corporate Social Responsibility, 3(1).
Millington, K., King, A., Hatcher, S. and Drum, C. (2011). Whiter wool from fleece to
fabric. Coloration Technology, 127(5), pp.297-303.
Nanjappan, K., Aarumugam, V. and Kesavan, V. (2018). Plasma process for coated fabric
materials with Zinc to prepare antibacterial modal fabric. Materials Technology, 33(10), pp.635-
641.
N. Shaikh, D. (2015). Identifying Strengths of Polylon Based Woven Fabric as an Automotive
Passive Restraint System Fabric. International Journal of Innovative Research in Science,
Engineering and Technology, 4(9), pp.8186-8190.
Nguyen, M., Bensemann, J. and Kelly, S. (2018). Corporate social responsibility (CSR) in
Vietnam: a conceptual framework. International Journal of Corporate Social Responsibility,
3(1).

CSR Practices of a Retail Store 21
Onkila, T. (2013). Pride or Embarrassment? Employees’ Emotions and Corporate Social
Responsibility. Corporate Social Responsibility and Environmental Management, 22(4), pp.222-
236.
Ross, D. (2017). A research-informed model for corporate social responsibility: towards
accountability to impacted stakeholders. International Journal of Corporate Social
Responsibility, 2(1).
Saranya, R., Jayapriya, J. and Tamilselvi, A. (2012). Dyeing of silk fabric with phenazine
fromPseudomonasspecies. Coloration Technology, 128(6), pp.440-445.
Setó-Pamies, D. (2013). The Relationship between Women Directors and Corporate Social
Responsibility. Corporate Social Responsibility and Environmental Management, 22(6), pp.334-
345.
Tilt, C. (2016). Corporate social responsibility research: the importance of context. International
Journal of Corporate Social Responsibility, 1(1).
Trong Tuan, L. (2012). Corporate social responsibility, ethics, and corporate governance. Social
Responsibility Journal, 8(4), pp.547-560.
Wang, P. and Ma, Q. (2013). Information Hiding Technology Based on Least Significant
Bit. Information Technology Journal, 12(20), pp.5681-5684.
Yabing, j. (2013). Research of Logistics Information Tracking System Based on EPC
Technology. Information Technology Journal, 12(22), pp.6561-6569.