Corporate Social Responsibility: Analysing the Extent of CSR Practices and Their Influence on Management and Sustainable Practices - A Case Study of Verdant Leisure

This report analyses the extent of CSR practices and their influence on management and sustainable practices, using Verdant Leisure as a case study. It covers different types of CSR, their pros and cons, and their impact on employees, stakeholders, and the environment.

Individual Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERNCES:..................................................................................................................................6
Books and Journals:................................................................................................................6

INTRODUCTION
Corporate Social Responsibility or CSR refers to a management concept whereby
organisations incorporate environmental and social concerns in their operations and interactions
of the business with their different stakeholders such as employees, customers governments and
many more. By practicing CSR, the organisations can be intended of the kind of influence they
are having on all considerations of the society, encompassing social, economic and
environmental (Park and Kim, 2019). The company which is chosen for this assignment is
Verdant Leisure. It is a tailored holiday park operator in UK. It provides services such as
caravan holidays and self-catering lodge and holiday home ownership throughout Scotland,
Devon and Northern England. It is a medium-sized organisation. These sort of organisation
refers to that type of business which maintains revenues, number of employees and assets below
a specific threshold. It plays an important role in the development of economy and hiring vast
number of employees and supporting to shape the innovation. The discussion in this essay is
based upon the analysation and exploration of extent of CSR practices and how these practices
can influence management and sustainable practices.
MAIN BODY
In present times, organisations are judged on the basis of decisions they are taking about
their treatment of customers and employees and their influences on the social issues. Issues such
as equality, diversity, climate change and social justice become concerns that are integrated into
the organisational tactics and brand identity as decision makers try to build a positive influence.
Corporate Social Responsibility has become the fundamental part for the organisations as
consumer's have started to find such businesses that have a significant influence on the social and
environment issues affecting them. In a world, where customers can easily raise their voice
against organisation through social media platforms and peer to peer platforms, keeping CSR has
become critical to an organisational success (van Dick and et.al., 2020). As the CSR means the
concept that an organisation has the accountability of conducting business in a right way. An
organisation should self-regulate its actions and be socially responsible to its stakeholders,
customers and the public at large. In case of Verdant Leisure, there are four types of CSR.
Environmental responsibility, it is fundamental for the businesses to engage
themselves in the eco-friendly or environmental friendly practices. Businesses can be valuable

contributors to pollution, greenhouse gas emissions, wastes and so on, but by making
commitment to environment responsibility, an organisation takes the ownership over its affect on
the surroundings. Ethical responsibility, it means that organisation performs their activities in
fair manner, encompassing treating all stakeholders, employees and customers in an ethical way
and with respect. In case of Verdant Leisure, it can be minimum wages to the employees,
ensuring that employees and workers receive competitive pay and benefits and treated with
respect and guaranteeing all materials and equipment are sourced ethically (Portney, 2020).
Philanthropic responsibility, this refers to the giving back to the societies in which organisation
operate their business and donate to causes that matches with the mission of the company. In
this, organisation donating a percentage of the yearly earnings to the big cause. Economic
Responsibility, when business is performing activities with economic responsibility in mind, it
is making decisions related with funds that prioritise doing good, not just to make money for the
business. Hence, this reflects that this kind of CSR is interwind with the other kinds discussed
above. In case of Verdant Leisure, it could be an act of dealing with such suppliers that exploits
sustainable materials even if it costs higher. Also, creating a transparent salary system comes
under this category.
It is analysed that when an organisation performs and commits to socially responsible, it
delivers a positive impact on the employees satisfaction and retention. It is also beneficial for the
brand identity as CSR initiatives supports reinforce public respect and customer trust as well.
With every sustainability approach practices, Verdant Leisure committed to fair pay and treating
employees in a fair way (Randle, Kemperman and Dolnicar, , 2019). It generates more positivity
into the world. It is found that the chosen company is committed to promoting sustainable
tourism and safeguarding and improving the natural surroundings. They aimed to limit the
negative impact on the surroundings. All of their parks are members of the Green Tourism
Scheme. It also attained Bronze award for their initiatives. Moreover, they also encourage reuse
and reduction of materials and promotes visitors and company's owner to recycle.
While the aim of CSR is pushing companies to act responsibly and ethically towards the
society and environment. There are few drawbacks to it. Engaging in CSR initiatives is not
always inexpensive or cheap, rather it may rely on costly structures and tactics to plan,implement
and measure. Additionally, a poorly planned CSR tactic that does not provide what it aims it can
damage the name of the brand and increases liabilities as well (Modak and Kelle, 2021). The

influence and effect on the name of the organisation can be harmful and the society will be
examine its actions.
CONCLUSION
It is concluded that Corporate Social Responsibility is all about doing and acting fairly
and ethically towards society, employees, stakeholders, customers, public and many more. It
makes organisation to become responsible towards society and safeguarding environment as
well. It makes business to contribute to societal objectives by engaging in, ethically practices.
Small-medium organization involves personnel numbers fall below a specific limits. The essay is
covered with different types of CSR such as ethically responsibility, environmental
responsibility, economic responsibility and philanthropic responsibility. CSR also involves
various pros and cons that needs to be addressed.

REFERNCES:
Books and Journals:
Modak, N. M. and Kelle, P., 2021. Using social work donation as a tool of corporate social
responsibility in a closed-loop supply chain considering carbon emissions tax and
demand uncertainty. Journal of the Operational Research Society. 72(1). pp.61-77.
Park, E. and Kim, K. J., 2019. What drives “customer loyalty”? The role of corporate social
responsibility. Sustainable development. 27(3). pp.304-311.
Portney, P. R., 2020. The (not so) new corporate social responsibility: An empirical perspective.
Randle, M., Kemperman, A. and Dolnicar, S., 2019. Making cause-related corporate social
responsibility (CSR) count in holiday accommodation choice. Tourism Management.
75. pp.66-77.
van Dick, R and et.al., 2020. Identity, importance, and their roles in how corporate social
responsibility affects workplace attitudes and behaviour. Journal of Business and
Psychology. 35(2). pp.159-169.