Corporate Social Responsibility in Strategic Management: A Case Study of Expolanka Holdings Plc

Running Head: STRATEGIC MANAGEMENT 0
STRATEGIC MANAGEMENT

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EXECUTIVE SUMMARY
This report outlines the significance of CSR in the strategic management of an organization.
It also stated the evolution of CSR principles in an organization. The research will also state
various approaches and theories such as stakeholders approach and triple bottom line theory,
which works as a guidance for the manager in the achievement of goal effectively.
The data is also collected from various sources such as academic journals, online resources,
organization websites, etc. The company selected is Expolanka Holdings Plc, which is based
in Sri Lanka.

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Table of Contents
PART ONE................................................................................................................................3
Introduction............................................................................................................................3
Definition and Overview........................................................................................................3
Origin and arguments for its creation.....................................................................................4
Evolution and adaption CSR..................................................................................................6
Relevancy of the concept in today’s world............................................................................8
Comparison of CSR with Merger and Acquisition as a facet of Strategic Management.......8
CSR and Blue-Ocean Strategy...............................................................................................9
CSR and Five Forces............................................................................................................10
PART TWO.............................................................................................................................11
Issues faced in CSR implementation....................................................................................11
Evaluation of effectiveness of CSR practice........................................................................12
Impact of CSR in realizing business goals...........................................................................13
Conclusion................................................................................................................................14
References................................................................................................................................15

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PART ONE
Introduction
CSR stands for Corporate Social Responsibility and it plays a significant role for the
organization in these recent years of the globalization. With the handling of business
operations, many organizations now also need to consider the various necessary prescription
related to government and social concerns (Lindgreen and Swaen, 2010). This report outlines
how companies in Sri Lanka realize the role of business in society in respect with their
business perspectives. In addition, an analysis of existing perceptions of the social role of
business in respect with the establishing sustainability and development is also made in the
context of Sri Lanka. By fulfilling the social responsibility, businesses can make a balance
between the profits making activities and social welfare activities. In this report, a
comprehensive analysis is made related to the prominent firm of Sri Lanka, which endures
sustainable development and ethical behaviour. It is necessary that the organization follow
various standards of ethics under their operating activities (Dahlsrud, 2008). In the more
detailed analysis, there is an understanding of the nature and avenues of practices of CSR in
Sri Lanka. In fulfillment of the desired roles and objectives, it is also explored the various
social engagement activities undertaken by the business firm. Some of the organization also
uses CSR for the promotion of their vision in account of several stakeholders connected to
the organization other than shareholders and investors. In the connection with the corporate
social responsibility, various theories are also been propagated which can be used by the
business entity to solve several issues and thus increase the overall performance of the
business firm.
Definition and Overview
In order to gain better insights into the various CSR plans in Sri Lanka, it is important to
describe existing activities, approaches and other theories. Many organizations believe and
focus on the general aspects of the corporate social responsibility such as good corporate
governance, standard ethical practices, transparency in operations and operating business in a
profitable manner. However, the necessary area of engagement includes community
involvement, good employee practices and reporting, and evaluating performance on a