Cultural Differences Nokia and Microsoft PowerPoint Presentation 2022

Cultural
differences
NOKIA AND MICROSOFT

Introduction
 This presentation will be analyzing the cultural challenges the
partnership business usually face leading their failed business
operations.
 The case study is mainly focused upon partnership between
Nokia and Microsoft.
 Through proper initiatyives, these companies will be reviving
their places in the market by solving the cultural issues in the
management segment.

Issues with the companies
 The advent of smartphones after 2000 had shifted focus of the
customers from Nokia and gave all the facilities to the companies
like Apple and Samsung.
 The company identified the need for increase expertise in the
software system so it partnered with Microsoft.
 However this partnership did not sustain in the highly
competitive market of smartphones that led Nokia to leave the
market.

Key Management Challenge
 The national culture directly connects the organizational culture
of the companies.
 The companies face tremendous pressure in managing the
employees with different mindset and values.
 Due to this reason, the management of Nokia and Microsoft could
not convince the employees to contribute their skills for
developing the best practices.

Cultural differences and barriers
 According to the Hofstede cultural dimensions,
different countries have different cultures and
social values that create impact upon the
people living there.
 Therefore cultural differences have become
one of the concerning factors for the successful
partnership between Nokia and Microsoft,
 Nokia hails from Finland and Microsoft from the
USA hence the difference is obvious.

Cultural differences and barriers
 These graphs refer to the fact that the culture
of these two countries are completely
different from one another.
 This is reflected in the organizational cultures
of Nokia and Microsoft.
 This is the reason why the companies fail to
create a bond among the employees that
reflected in their operation