Cultural Differences and Communication Strategies for CafePod Coffee Co in China

Cultural differences and
communication strategies

Table of Contents
Contents
Topic - Cultural differences and communication strategies (UK vs CAFEPOD COFFEE CO).....1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
An inclusive introduction to the context of international business and communications......1
Brief introduction to the selected developing country (A Developing country of your choice)
................................................................................................................................................2
Application of theories of international and intercultural communication on the selected
context....................................................................................................................................3
Critical evaluation of cultural sensitivity when doing business in the selected country........4
Discuss and analyse different communication barriers experienced by foreign businesses in
the selected country supported by different examples when relevant....................................5
- Provide appropriate communication strategies and other relevant recommendations to enable
the company to succeed in the selected developing country..................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

Topic - Cultural differences and communication strategies (UK vs CAFEPOD
COFFEE CO)
INTRODUCTION
The cultural difference is usually being dependent over the personality and behavioural
difference in between the individual and that might be due to body language, communication,
thinking, norms, manners and many others aspect as well. In addition the communication
strategies are used by an organisation in order to interact and communicate with the marketplace
as with this future credibility and its sustainability is processed in systematic manner (Holliday,
Hyde and Kullman, 2021). The cultural different and communication strategies both
encompassed with attainment of adequate sales and profit as by acknowledging the need and
demand of marketplace along with provision of required marketing. The report below is based on
CafePod Coffee Co. That is a business worked with competitive spirit and an ambition to make
their business as no others. It is one of the coffee shop brands in UK that will never stop to make
sustained innovation and push its working boundaries ahead. The report below comprises of
inclusive information about international business and communication, intercultural
communication theories, cultural sensitivity, communication barrier and communication
strategies as well.
MAIN BODY
An inclusive introduction to the context of international business and communications
International business and communications is a program that is processed within the
business as with the aim to advance suitable angles such as marketing, communication, social
responsibility, international economies so that working at internal level become easy and
flexible. It is an aspect that is processed as per concern with the scope as of business to business,
government to government, people to people with this validate interaction is developed in
constrained manner (Deacon and et. al., 2021). An effective communication as in between the
international business is usually partnered with the crucial aspect as with this global success and
development is perceived with attentiveness. It is basically proactive manage the interaction with
this stronger relationship get facilitate the rapid and fast response towards attainment of market
challenge and opportunity.
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