Importance of International Business: A Case Study of CafePod Coffee Co.

International
business

Executive Summary
International Business is considered as the movement of goods, services, technologies from one
country to another. It includes cross-border transactions of products between two or more
countries. In this report, Cafepod Coffee Co. is taken that is situated in London, England, UK.
The main purpose of this report is to evaluate the importance of international business.
Furthermore, advantages as well as barriers in international business that are faced by the
respective organisation are discussed in this report. In the last section of this report methods of
internationalisation process are mentioned.

Table of Contents
Executive Summary ........................................................................................................................3
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Provide a brief overview of the chosen organisation and the rationale for going international 1
Critically discuss which country you would recommend them to enter and the rationale behind
the decision..................................................................................................................................3
Discuss typical barriers that will be faced as the organisation expands internationally.............5
Based on your analysis, critically evaluate a relevant implementation approach for the
internationalisation process for the specified target market........................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
International business is defined as the trade of business goods, services, technology ,
knowledge as well as capital across national boundaries. In international business cross border
transactions are included between two or more countries. Organisations expand business
operations in other countries in order to attain the objective of growth and development.
Internationalisation of business provides various benefits to business such as expansion in new
markets and enhance customer base (Bolwijn, Casella and Zhan, 2018). There are some barriers
or challenges are faced by the organisation in the process of globalise business operations and
activities like tariff and non-tariff taxes. In this report the chosen organisation is Cafepod Coffee
Co. which is situated in London, UK and expanding its business its branch in China. The report
covers rational to going towards internationalisation. Barriers that are faced by the organisation
to expand business in other country are discussed. In the last section of report, approaches of
internationalisation in target market are mentioned.
MAIN BODY
Provide a brief overview of the chosen organisation and the rationale for going international
Overview of organisation:
CafePod Coffee Co. is UK based organisation which founded by two entrepreneurs Peter
Grainger and Brent Hadfield in the year of 2011. Organisation's headquarter is situated in
London, England. Respective organisation offers manufactures as well as supplies Nespresso
compatible coffee capsule. The main objective or purpose of organisation is to offer better
quality coffee to its customers at their doorstep and bring happiness in their lives ( CAFEPOD
COFFEE CO., 2021). Journey of CafePod Coffee Co. was started when its founder peter visited
and travelled in South America for a year. He has visited to various plantation of coffee and shop
making Nespresso compatible capsules through providing amazing coffees. He has analysed that
in the supermarket of UK, absence of high street coffee than he started range of blended coffee
that attracts huge customers base who have habit of drinking coffee. Organisation offers Ground
coffee and Roast Whole Bean as well as Nespresso Compatible Aluminium Pods. There are
some blends like Decaf Espresso, Supercharger Espresso and Ristretto are provides by the
organisation.
Rationale for going international
1