Influence of Cultural Differences on UK Hospitality Industry: A Study on Marriott

Research Proposal
(To analyze the influence of cultural
differences and the effect they have on the
UK hospitality industry)
Module name:
Student name and ID:
Date of submission:

ABSTRACT
The main motive for carrying out the above investigation is to gain deep insight on
the topic cultural difference in hospitality industry and its effect on their performance and
productivity. This report contains various chapters which are literature review section which
contains the information about the research question. It also includes methodology part which
helps gathering and analysing information appropriately. In the current research report
quantitative data will be gathering and the data collection source will be primary data. To
gather primary data questionnaire will be designed as per the selected topic.

TABLE OF CONTENTS
ABSTRACT..............................................................................................................................................2
1. INTRODUCTION.............................................................................................................................4
1.1 Overview of the topic..................................................................................................................4
1.2 Background of the company........................................................................................................4
1.3 Relevance of the Proposed Research to Business Research........................................................4
1.4 Place the proposed study in context............................................................................................5
1.5 Justification of the chosen topic..................................................................................................5
1.6Value of this research...................................................................................................................6
1.7 Research aim...............................................................................................................................6
1.8Research objective........................................................................................................................6
1.9Research question........................................................................................................................6
2. LITERATURE REVIEW......................................................................................................................7
What is the concept of culture and cultural difference in context of hospitality industry?...............7
What are some of the cultural difference factor that occurs in hospitality industry?.......................7
What is the effect of cultural difference on Marriott performance and productivity?......................8
What are the benefits that are gained by Marriott due to cultural difference within their
organisation?.....................................................................................................................................8
3. RESEARCH METHODOLOGY...........................................................................................................9
3.1 Research design...........................................................................................................................9
3.2 Data collection and analysis.......................................................................................................10
3.3 Sampling....................................................................................................................................10
3.4 Ethical consideration.................................................................................................................11
3.5 Validity and reliability................................................................................................................11
3.6 Time plan...................................................................................................................................11
4.CONCLUSION....................................................................................................................................13
5.REFERENCES.....................................................................................................................................14

1. INTRODUCTION
1.1 Overview of the topic
In recent era globalisation has become one of the trends and has a great effect on the
hospitality industry worldwide. With globalisation hotel industry is acquiring various cultural
within their organisation which is also influence the way they are working. Cultural
differences has becoming one of the vital aspect in the hospitality sector as due to them they
are able to expand their business outside their geographical boundary. A cultural difference
refers to various different belief, values, behaviours, principles, language that are imposed by
different people within the same organisation (Gui and et. al, 2020). In hotels cultural
diversity is the vital concept which is influence the hospitality business in great manner.
Cultural difference is highly important as well as significant in the hospitality industry
because of the global customer base within the industry. Cultural difference within the
company provides various benefits as well as some time it comes out to be challenging for
the organisation. In hospitality sector both employee and customer comes with various
backgrounds and their belief and values influence the way hotel work. In order to acquire
global market it is very crucial for the hotel to adopt the concept of cultural differences in
their company. With their belief they make the experience of their customer good as well
create cultural history for them (Park and Min, 2020).
1.2 Background of the company
Marriot hotels and resort is one of the leading hospitality industries in the world. It is
an international hospitality brand that was founded in the year 1957 by J. Willard Marriott.
It’s headquarter is in Bethesda, United States. Marriot provide hospitality service worldwide
and approax the number of location they serve are 665. The Marriot chain was started with
two hotels one is in Quality Inn in Washington and another one is in Twin bridges (Fan and
et. al, 2018). In United Kingdom there are 44 Marriott hotels located in different parts of the
country. The company is chosen because of number of location they serve and this will helps
in analysing the influence of cultural difference on the performance of the hospitality
industry.
1.3 Relevance of the Proposed Research to Business Research
The present study is quite relevant to the company’s investigation because it will
highlight the importance and effect of cultural difference within the hospitality industry and