Cultural Dissimilarities Exist Between Different Countries

CROSS CULTURAL
MANAGEMENT

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Contents
Introduction............................................................................................................... 1
HALL theory............................................................................................................. 1
Trompenaars cultural dimension..................................................................................... 1
Hofstede Cultural dimension.......................................................................................... 2
References................................................................................................................ 4

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Introduction
Cultural dissimilarities exist between different countries which can be understood by the use
of different types of cultural models. In this report contrast between the cultural differences
of Ireland and Korea in terms of communication is illustrated with the help of HALL theory.
It also explains the differences in cultural dimensions with the help of trompenaars and
Hofstede cultural dimension.
HALL theory
Hall culture explains the difference between the culture of the two nations on the basis of
high context and low context cultures. Ireland has a very-high context culture where they are
using jokes and plays in their communication process (Clary-Lemon, 2010). This is why they
are not focused on what is faced but how it is said. On the other hand Korea also has high
context culture where people have widespread networks with friends, organisation and
family. Koreans utilise ambiguous message to obscure their meaning (Kim, Sohn and Choi,
2011).
Trompenaars cultural dimension
Factors Korea Ireland
Universalism versus
Particularism
Korea is having
Universalism.
This country also has
Universalism.
Individualism versus
Communitarianism
This country is more
communitarian society as
people in making relationship
with each other. Here loyalty
is paramount in nature.
This is more individualist
society as people cares for
them more (O’Donovan and
Linehan, 2011).
Neutral versus Emotional Korea is understood to be a
more Neutral society.
Ireland is more emotional
society hence the companies
that are doing the marketing
need to have advertisements