The report analysis the manner in which cultural diversity can help in the analysis of countries. The focus of the report is on Brazil and the difference in culture that needs to be undertaken by International Red Cross is analysed. International Red Cross is a reputed organisation that provides community services to people in need. The report analyses Hofstede’s cultural dimension to understand the cultural dimensions that exist in Brazil. Apart from this, the report analyses the reward system that needs to be adopted by IRC so that it can keep the employees motivated. Recommendations are suggested to the general manager of IRC that highlights the appropriate application of EPRG approach.
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