Cultural Tourism and Heritage Management

Cultural Tourism and
Heritage Management

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
What is equality, diversity and inclusion.....................................................................................3
How does Equality, Diversity and Inclusion relate to tourism?..................................................4
What impacts does cultural tourism have that would affect equality, diversity and inclusion?..5
Conclusion.......................................................................................................................................6
References........................................................................................................................................7

Introduction
Travel and tourism industry is one of the fastest growing industries of UK. It is essential for the
companies in this industry to focus on effective cultural management both for their employees as
well as for their customers to gain high profit. It is essential for the hotels and restaurants to
satisfy their customers as well as their employees with their effective services to customers and
various benefits to employees (Richards, 2018). Diversity within the organisation is beneficial
for the hotels and restaurants to serve better quality of services to their customers. Diverse
workforce will work together and share their ideas and concepts of performing their task with
each other which will help organisation to enhance their productivity and profitability. Premier
Inn hotel is established in the year 1987 and the parent company of this hotel is Whitbread. The
chain of Premier inn hotels is presented across the world and they are focusing to maintain their
customer’s satisfaction through their effective services. The following report covers explanation
of equality, diversity and inclusion and how they are related to tourism industry. It also covers
impact of equality, diversity and inclusion upon cultural tourism with effective examples and
cases.
Main Body
What is equality, diversity and inclusion
Equality is a state of affairs where all social groups within the society are having equal rights
and liberties. There will be no discrimination on the basis of gender, caste, skin colour, religion
and many others. Same this takes place within a corporate world and especially in travel and
tourism industry (Gholitabar, Alipour and Costa, 2018). All employees are having equal rights to
raise their voice. In context of Premier Inn hotels, they hire employees on the basis of their skills
and knowledge and not on the basis of their looks, religion or any other factor. Equal benefits are
given to employees serving on similar job role.
Diversity refers to differences in various defining personal characteristics like gender, age, race,
religion, education and many others. It is considered that all kind of employees should work
within an organisation so that each employee can learn from another employee. For example,
Premier Inn hotel is having all age group of employees with different religions and status. This
will help them to work together and maintain a diversity culture of organisation.