A Health Promotion Program for Bowel Cancer in Australia

CULTURE AND SOCIETY TABLE OF CONTENTS Name of the chosen health issue: Bowel Cancer3 Reasons of priority in the Australian healthcare industry 3 Health promotion program and its key features to address the health issue 3 How does the program demonstrate the principles of primary healthcare? 5 How can the program be improved to better meet the needs of their target group?6 REFERENCES 7 1 2 Name of the chosen health issue: Bowel Cancer 3 Reasons of priority in the Australian healthcare industry Bowel cancer

CULTURE AND SOCIETY

TABLE OF CONTENTS
Name of the chosen health issue: Bowel Cancer ........................................................................3
Reasons of priority in the Australian healthcare industry............................................................3
Health promotion program and its key features to
address the health issue................................................................................................................3
How does the program demonstrate the principles of primary healthcare?.................................4
What health promotion strategies are used by the program and how are the principles' health
promotion applied in their strategies?..........................................................................................5
How can the program be improved to better meet the needs of their target
group?..........................................................................................................................................6
REFERENCES ...............................................................................................................................7

Name of the chosen health issue: Bowel Cancer
Reasons of priority in the Australian healthcare industry
Bowel cancer is the second most cancer in both men and women and is mostly
takes place after the age of 50 years. It has been shown that out of 11 men, one is
diagnosed with the risk of bowel cancer and one out of 15 women develops the bowel
cancer (Pieterse, 2019). There are approximately 80 Australians that face death for
bowel cancer on the weekly basis and is found that around 90 % cases are successfully
treated. Thus, generation of awareness is required to mitigate its onset by controlling it
under systematic ways and help in preventing the risks.
Health promotion program and its key features to
address the health issue
Bowel Cancer Australia is one of the programs to overcome the existing
challenges that is initiated under the National Bowel Cancer Screening Program. It
would be completely established by the year of 2020 and must be practised every two
years. The focus is to adopt the invasive technique named as FOBT (Faecal Occult
Blood Test) and make the people detect the early signs and control the symptoms. This
is possible by distribution of kits for free of cost to minimise the number of deaths due
to the occurrence of bowel cancer in the 2019. It will be done for the people aged
50,52,54,56,58,60,62,64,66,68,70,72 and 74.
In addition to above, the targeted audience is fixed and is based on population
related screening tool. The tool contains wide range of materials that would not require
any professional assistance and involves booklet about the instructions, zip lock bag,
flushable collection sheets in two quantity, two sampling sticks and sterile collection
tubes and two identification stickers ( Allison and et.al., 2014 ). The objective is to know
about the initial symptoms which gets missed in most of the cases and give education to
follow up about the early warning signs. This aids in detecting the symptoms and in
accordance to the outcomes, the affected individual must be able to test for it and adopt
a strategic planning.
Furthermore, its key features involve convenient infrastructure for distribution
network and by referring it as the biggest single investment to save the lives of
Australian people over the age of 50. This highlights the need to make people realise the

significance of leading lives with healthy lifestyle patterns and elimination of sedentary
habits. Its symptoms are silent in nature and overstep the signs in ignorance. Thus, it is
essential to build an atmosphere of prompt diagnosis levels where the treatment plans
must be fast tracked.
Moreover, this free tool kit would help the individuals to diagnose their intensity
and support through a structured channel to improve the funding and bring innovation in
implementing the program participation effectively ( Kobayashi, Wardle and von
Wagner, 2014 ). For instance, the mass media campaigning is beneficial to bring
changes by supporting the people in building a strong economic management to sustain
this program and targeting majority of the population.
How does the program demonstrate the principles of primary healthcare?
Primary healthcare is defined as the essential healthcare that is accessible to
people from all age groups and is developed through participation and removal of
health inequalities. This is essential in treating the patients with effective health care
services with the partnership of diverse and well developed professionals (Musgrove,
2019). It has been demonstrated that there are several principles of primary healthcare
and it involves community participation, use of technologies and tools, inter sectoral
collaboration, accessibility and more. It is the driving force in the healthcare sector to
know about the care services to meet with the demands of the well being of individuals.
Moreover, it has been shown that the primary care services must be made
affordable to promote the programs that are initiated. However, the inter sectoral
collaboration is not an easy task to perform but with the help of establishing the
programs, it becomes easier and convenient (Palmer and et.al., 2014). This program led
to radical changes by making people aware and giving them the rights to exercise. It
also helps in promotion of participation at community levels to maintain the health and
well being of people. By allocating the free tool kits, it is outlined that professionals
and people are following the principles that are beneficial in healthcare sector.
Along with this, the principles of the primary healthcare is made to establish the
integrated frameworks of the program to help the public and follow the instructions to
become free from any signs or symptoms. Moreover, the program is based on
developing the prompt analysis to bring awareness in patients for better survival rate

and ignoring the onset of signs and symptoms. It is more related to the knowledge that
is not given for better survival rates, thus with this program, it would be made
accessible and convenient (Kellner, 2019). Here the use of social media platforms' and
advertising through TV, newspapers etc. is implemented to make people confident ad
motivated about the tests and related benefits of this program.
Additionally, this shed light on the successful treatment and diagnosis levels at
each centre or hospital to make it more reliable. This makes people realise the
importance of being healthy and adoption of healthy lifestyle. Along with, the program
hits the targeted audience with several policies and programs.
What health promotion strategies are used by the program and how are the principles'
health promotion applied in their strategies?
Health promotion strategies are the frameworks that focus on making the public
understandable about the causes, symptoms and results of the diseases like bowel
cancer. Health promotion strategies is essential and beneficial for economy as it helps to
generate awareness among people about specific disease ( Lo and et.al., 2015 ). With the
help of health promotion health and social well fare organizations give ways to people
to prevent itself as well as family members from harm full disease. It connects the
people on a wider scale and bring them together to fight and overcome the diseases in
more meaningful manner.
In this, the emphasis is on promoting the health by making them knowledgable
about the negative implications it has on the patients' and their well being. Therefore,
the application of strategies would support the professionals in making the patients self
aware and critical about the overall impact it might have and would give professional
guidance ( Murphy, 2019 ). This further improves the quality of services and aid in
delivery of services. For e.g. the Australian Institute of Health and Welfare provides
authentic information about the range of health services which gives more services to
the affected patients in overcoming the challenges.
Herein, the strategies include promotion of primary resources in terms of using
services given by the health care providers. This strategy also highlight that the
programs must be initiated under the governmental interventions to make it affordable,
time efficient and cost effective ( Anderson and et.al., 2014 ). Moreover, transparency

and good communication skills are also features that help in applying the health
promotion and make the program as the most viable initiative.
In addition to these, the principles' in relation to the health promotion have been
applied using strategies like conducting events, small skits in schools or colleges where
teachers are the targeted audience, involving several companies in different sectors to
make the people more knowledgeable in dealing with the overall effects on the welfare.
Therefore, these promotional strategies in the healthcare are useful in making the
professional more accountable towards the fulfilment of the needs and requirements of
the people suffering from the bowel cancer. Henceforth, this is the driving force to help
the community on the whole without making any compromises on the quality and
effectiveness of the services.
How can the program be improved to better meet the needs of their target
group?
This program can be improved by several parameters that must be implemented
under ethical standards and strict discipline. One of the most important steps is by
conducting sessions and events to impart education about the bowel cancer and its
related causes, symptoms and diagnosis tools (Rutter and et.al., 2014). People must be
made aware about the types of screening tools and methods to safeguard their lives.
The purpose of this program is to reduce the death rates due to this disease and the
focus is on giving knowledge and technical expertise while overcoming the daily
challenges and obstacles in minimising the ill effects of this type of cancer.
Furthermore, it includes about the training to be given for the execution of
proper communication channels and include professionals to make the people less
apprehensive about the results obtained after using the free tool kit (Reed, 2019). The
prompt analysis is feasible when involving professionals from all the territory and state
governments to promote welfare programs to generate awareness about the bowel
cancer. The emphasis is on advising people to follow the palliative care to maintain the
quality and delivery of services. Thus, it aids in meeting with the needs of the targeted
group who sometimes ignore the health.

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