Impact of Culture on Managerial Behaviour in Cross-Cultural Management - 715821

CROSS-CULTURAL MANAGEMENT – 715821

Table of Contents
Introduction..............................................................................................................................3
From cross-cultural management to global leadership: Evolution and adaptation..........4
Impact of culture on managerial behaviour across borders.........................................................4
Hofstede’s Cultural Dimensions.......................................................................................................5
Trompenaar’s Cultural Dimensions................................................................................................6
High Context Vs Low Context Cultures..........................................................................................6
Monochronic and Polychronic Cultures by Lewis.........................................................................7
Conclusion.................................................................................................................................7
References.................................................................................................................................8

Introduction
The spread of globalisation, liberalisation and privatisation has had a huge impact on the
global business world. The business world has become more complex and competitive than
ever before. Globalisation has increased the level of competition between rival firms and has
brought customers and companies from all around the world to a common market. The spread
of globalisation also forced business organisations to expand their operations overseas and
establish foreign relations in order to remain competitive.
When multinational companies carry out their operations in different parts of the world, they
have to deal with people originating from diverse cultural backgrounds. Culture here can be
defined as a set of ethics, morals, values, cuisines, language, etc. that governs the social
conduct of an individual or a group of people. The communication that takes place between
people belonging to different cultural backgrounds is known as cross-cultural communication
(Gunkel, et al., 2015).
Culture can have a huge impact on the way a person sends, receives and perceives verbal as
well as non-verbal information and data. When communicating with a person belonging to a
different culture, it is important for businessmen to value the cultural preferences of the other
person in order to establish effective business relations and also to avoid offending them
(Deresky, 2017). Thus, the subject of cross-cultural communication has been gaining a lot of
importance ever since the business world has been exposed to globalisation.
In this report, we will base our research on the work created by Allan Bird and Mark E.
Mendenhall, 2016 titled ‘From cross-cultural management to global leadership: Evolution
and adaption.’ From this article, we would gather knowledge about some important cross-
cultural concepts, such as ‘Culture and Business’, ‘Culture and Communication’, ‘Culture
and MNCs’, etc. Based on our findings from this article, we will conduct a detailed
investigation into one of such topics by referring to the literature and by using secondary
sources of data.