Impact of Internet and Social Media on Retail Firms in UK

Curiosity, Creativity and
Research

TABLE OF CONTENTS
Introduction......................................................................................................................................3
Aim and Objectives.........................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................4
Research Questions......................................................................................................................4
Rationale..........................................................................................................................................4
Significance.....................................................................................................................................5
Literature Review............................................................................................................................6
Theme 1: Concept of using social media and internet in retail organisations of UK..................7
Theme 2: Impact of using social media on the performance of the retail firms in UK...............8
Theme 3: Challenges faced while using the digital media in performing various operations in
the retail businesses.....................................................................................................................8
REFERENCES..............................................................................................................................10

Topic: Impact of internet and social media on the performance of the retail firms in UK. A study
on Asda.
Introduction
Social media and internet plays a very important role in every business sector whether it
is finance, retail, fashion or any other. The businesses are finding various ways in which they can
make use of internet and social media as they believe that it can help them in gaining greater
competitive advantage and also in increasing the profitability of the organisations. Social media
provides an easier way to the smaller as well as larger companies to communicate and interact
with the customers through various platforms (Newberry, 2018). This research will be based on
the company Asda and the ways in which its performance is getting impacted by the use of social
media and internet in performing its various functions. Asda is basically a well established
supermarket chain headquartered in England. It deals in the products like general merchandise,
grocery, financial services etc. The company performs its operations in various cities across
various countries in the world (ASDA, 2021). It is must for the company to compete with its
competitors such as Morrison, Tesco, Waitrose, Pick n Pay, Spinneys and many more (Carr,
2017). The use of social media gives various different options to the company to gain
competitive advantage among these. The research will make use of various primary and
secondary methods for gaining various in-depth insights about the topic of the research. The
researcher will also shed light various books, journals, articles, publications and many other
secondary resources for carrying out the research. The research will majorly focus on various
ways in which the use of social media and internet impacts the business performance and also the
challenges faced by the company in integrating its use in performing various operations of the
company. It will also highlight some of the recommendations which will help in meeting the
challenges of using social media and internet in businesses like Asda.
Aim and Objectives
Aim
To analyse the impact of use of internet and social media on the business performance in
context of retail firms such as Asda in UK.
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Objectives
 To examine the concept of use of social media and internet in performing various
operations in the retail firms of UK.
 To identify the impact of the social media on the performances of retail companies like
Asda in UK.
 To investigate the challenges which can be faced by the retail companies of UK in using
the internet and social media.
 To recommend various strategies which can help in meeting the challenges highlighted
above.
Research Questions
 What is the concept of use of social media and internet in performing various operations
in the retail firms of UK?
 What is the impact of the social media on the performances of retail companies like Asda
in UK?
 What can be the challenges faced by the retail companies of UK in using the internet and
social media?
 What are the various strategies which can be recommended to help in meeting the
challenges highlighted above?
Rationale
The main reason of doing the research is that in this time of pandemic of COVID-19, the
businesses are making use of social media and internet for attracting the customers and running
the businesses. The making use of social media and internet are becoming the essential piece of
the marketing strategies of business. There are various platforms of social media like Facebook,
Instragram, Twitter, LinkedIN and many more. These platforms help in connecting the company
with the customers, increasing the awareness regarding the brand and also boosting the leads and
the sales (Pourkhani and et.al., 2019). The companies feel the need of using the social media
platforms especially when they feel difficulties in conveying the information of the company to
the customers and also when they need to take the feedback from the customers regarding the
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