Impact of Social and Environmental Factors on Consumer Decision Making - Telstra

Customer
Behaviour -
TELSTRA
ORGNIZATION

Titles
■ Introduction
■ Background of the company.
■ Social aspects and their impacts on consumer decision making.
■ Individual difference aspects and their impact on consumer decision-
making.
■ Recommendations.
■ Conclusion
■ References
TELSTR
A

Introduction
■ This report outlines various social and environmental aspects having significant
impact over consumer decision making.
■ For understanding this impact, it is important to know the meaning of consumer
behaviour.
■ Consumer behaviour is referred to the study of individuals, groups or
corporation considering fulfilment of wants and preferences (Garrigos-Simon et
al, 2012).
■ In last, several recommendations are also being suggested in improvement of
organisation marketing strategies in Telstra Corporation Ltd. in Australia.

Background of the Telstra
■ The Telstra Corporation Limited is Australia’s biggest
telecommunication enterprise which operates in telecommunication
industry and offering wide range of services like voice, internet provider,
cell phone and various other products and services.
■ The company was founded in 1975, 43 years ago.
.■ They have global presence in over 20 countries. They bring many
technology solutions and contents as per the needs of customers.