Customer Behaviour .

Running head: CUSTOMER BEHAVIOUR 1
Customer Behaviour
Name
Institution Affiliation

CUSTOMER BEHAVIOUR 2
Introduction
A customer is usually considered to be the one to dominate the market. Therefore, they are
considered to dominate the market and market trends. A producer would not be producing if a
consumer did not exist. A customer gives the produce a motive to produce goods and services.
The psychological process related to the emotions of a consumer makes up consumer behavior
(David, 2016). It starts from need recognition, determining a way to solve the need, making the
buying decisions, confirming the information and then making the purchase. The customer
behavior is determined and affected by several factors. Also, there are principles of customer
behavior. These are aspects that need to be put in place to better understand the target market.
Principles of customer behavior
Offering a social currency. This is something that would make people want to share the idea or
product. It's the job of the marketer to give the customers the idealized version of themselves to
the world. The "currency" is something that makes the product or idea is what makes people who
share them look and appear good (Tronvoll, 2011). For example, games have this feature of
showing off your score to friends, as much as it is making the users look good, he is also
promoting the product knowingly. In the mobile industry, offering the currency can be done
through giving details of the phone after sending a certain element from the phone. For example,
after sending an email, the email could have a small text showing that it was sent from this kind
of mobile phone.
The second principle is to include triggers that are easy to remember. This creates a memory in
the consumer’s mind. Some environmental factors stimulate the triggers that whenever a
customer experiences the stimuli, the product comes in mind (Watkinson, 2013). An example of

CUSTOMER BEHAVIOUR 3
such a feature in the mobile phones is googles map. The invention is almost in every brand.
Today most people are going to places with just their phones, and they can locate it. Such a
feature is a trigger of how good a certain brand is.
Another principle is striving for an emotional connection. , people share things that they care
about. To positively affect customer behavior, it is important to trigger a positive emotional
reaction in people. This way people will develop a positive connection and will be more willing
to share the message.
Making a brand more visible is another important principle. This means putting in place features
that advertise themselves. In other words, the messages should be more public facing. This is to
get the customers attention and make them interested in the brand.
Providing a practical value is another principle. This is how well some brand performs its
purpose. For example, what is the quality of a Vodafone camera? People usually test the
practical usefulness of a product before they share it. When people get to know how well a phone
can take photos, they will share it with their friends and this by itself is a promotion.
Finally, you should never underestimate the power of a story. Communication in marketing
happens in many ways, and it could be through an email, an ad, a poster, a blog post or even a
social media post. Consumers get to collect information from all this point before purchasing a
product. Therefore, putting on the right image matters (Persson, 2013). Creating a good story
makes a brand sell no matter where it is posted. Someone will come along and read or see the
story.