Buying Behaviour of Huawei Mate 20

BUYER
BEHAVIOUR
Huawei Mate 20
Student Details

INTRODUCTION
Buying behaviour
The consumer buying behaviour is the summation of
the preference, decision and intention of the consumer.
Huawei
The Huawei is one of the leading global companies,
which provides the product and services related to
communications and information’s technology and
smart devices (Huawei, 2019).
Huawei Mate20
Huawei Mate 20 is an android smart phone
launched and produced by Huawei. It is a part of
Huawei Mate series. This phone was launched on
16th October 2018 (Huawei , 2019).

CONSUMER PURCHASING POWER
Price
The customer is rational and he or she wants its product prize should be
according to the value of money means it should be worth full for the consumer.
Social Factor
It includes the attitude, personality and lifestyle of the customer means the
consumer will buy that type of mobile phone which suits its personality,
attitude and lifestyle (MSG, 2019).
Durability
The durability of the mobile phone should be more than only the customer will
purchase the mobile phone (Ijsrm, 2019).
Brand Name
If the company secures a good brand name than the customer will buy that
companies mobile phone with trusting it (MSG, 2019).
Product Features
The customer of mobile phone mostly have a specified preference depend upon
its features which means if the customer is getting all the features which is
required, he or she will buy that phone.