Comparison and contrast of primary customer

Running head: CUSTOMER BENEFIT PACKAGES AND VALUE CHAIN
CUSTOMER BENEFIT PACKAGES AND VALUE CHAIN
Name of the Student
Name of the University
Author Note

CUSTOMER BENEFIT PACKAGES AND VALUE CHAIN1
Table of Contents
Introduction......................................................................................................................................2
Analysis of the organizations concerning operations strategies......................................................2
Comparison and contrast of primary customer benefit packages....................................................3
Comparison and contrast of value chain designs and structures.....................................................4
Improving the operations management for organizational success.................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

CUSTOMER BENEFIT PACKAGES AND VALUE CHAIN2
Introduction
The report focuses on comparing and analysing the operational aspects that concern two
different organizations. The two selected organizations operate in either the same or related
industries. Specifically, focus is on understanding the differences that exist between the primary
customer benefit packages that are offered by the two separate organizations. The value chain
design structures have been contrasted to understand the operational advantages and
disadvantages that affect the two selected organizations. The organizations that have been
selected for the report are Wesfarmers retail, a departmental store operating across Australia and
Linfox, an Australia based Logistics Company. Wesfarmers departmental stores sell tangible
goods and products. Linfox is associated with the delivery of logistics services. Wesfarmers have
one of the most diversified businesses in Australia. It was established in 1914 as a farmer’s
cooperative (Group 2020). It operates its departmental stores with the brand names of Kmart and
Target. Wesfarmers are engaged in selling various kinds of retail products. Moreover, they have
particular expertise in providing quality farm produce to customers. Linfox is an organization
that is engaged in providing logistics support to various businesses. The company was
established in 1956. The company operates more than 5000 vehicles (Home - Linfox
Logistics 2020). Linfox has business operations in around 10 countries globally.
Analysis of the organizations concerning operations strategies
The operations strategies of the two companies need to be understood in order to know
the essential factors that determine their operational processes.
Wesfarmers engage in the sale of retail products through the two main brands that they
own in Australia. These are Kmart and Target. Both these brand are operated by the brand under
the single division called Departmental Stores. The strategic vision of Wesfarmers is named the
Wesfarmers way. The most important objective of the organization is to ensure satisfactory
returns to their shareholders. The key elements that are connected with the strategic vision are
maintaining financial discipline and implementing exceptional management. Developing and
implementing effective management capabilities are connected with the goals of commercial
excellence, empowerment, innovation, social responsibility, outstanding people development and
improving financial capacities.
The strategy of Wesfarmers is to provide the best product to the customers by optimizing
all levels of the operational processes. Wesfarmers engage in value creating strategies that can
also be defined by four important overarching strategies. The fours strategies are strengthening
the existing businesses, secure the prospects for growth through effective entrepreneurial
initiatives, renewing the operations by value added transactions and ensure long term
sustainability through long-term management (Group 2020). The strategies of the company are
guided by effective strategic frameworks. Effective long term maintenance of the management
systems is important in defining the strategies of Wesfarmers.
The main competitive priorities of the organization are focused on gaining better
operational effectiveness than the rival companies. One of the biggest competing firms of