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Strategic Management [Kmart]

   

Added on  2023-06-04

10 Pages2635 Words225 Views
Running head: STRATEGIC MANAGEMENT
Strategic Management
[Kmart]
Name of the student:
Name of the university:
Author note:
Strategic Management [Kmart]_1
1STRATEGIC MANAGEMENT
Executive summary
The report mainly revolves around Kmart, which is a subsidiary company of Wesfarmers
in Australia. Kmart operates both in Australia and in New Zealand in the retailing segment
of the market. The main purpose of this assignment is to analyse the business of Kmart and
identify a few issues, which are affecting its performance in New Zealand. The report
identifies a piece of issues and also recommends a set of relevant solutions.
Strategic Management [Kmart]_2
2STRATEGIC MANAGEMENT
Table of Contents
1. Introduction........................................................................................................................3
2. Mission statement and vision.............................................................................................3
3. Strategic issue....................................................................................................................4
4. Strategic options................................................................................................................5
5. Best strategic option...........................................................................................................7
6. Conclusion.........................................................................................................................7
References..............................................................................................................................8
Strategic Management [Kmart]_3

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