Customer Experience Management

Running Head: Customer Experience Management 1
Customer Experience Management
Student’s name
University
Date

Customer Experience Management 2
Table of Contents
Abstract.......................................................................................................................................3
Introduction................................................................................................................................4
Customer Experience Management (CEM) versus Customer Relationship Management
(CRM).........................................................................................................................................4
Management customer experience (MCE) vs. customer centric organizations (CCM)......5
Conclusion...................................................................................................................................7
Reference.....................................................................................................................................8

Customer Experience Management 3
Abstract
This paper talks on the conscious experience of customer management on the introduction are to
emphasize on the objectives of interaction with the customer and what reason to conduct such
research, Zurich Help Point has been focusing to provision and provide best services and product
to their customers. Zurich Company has been dealing with its clients globally. Secondly, the
next part will be different types of research such as Customer Experience Management (CEM)
versus Customer Relationship Management (CRM) and Management customer experience vs.
customer-centric organizations. Then later to understand the best way to track your customer‘s
experience and how the customer should service everyone’s business