Customer Experience Management Strategy for Jaguar 865

CUSTOMER EXPERIENCE
MANAGEMENT
Name of the student
Name of the University
Author note

Introduction
 The report aims to shed the light on
customer experience management
strategy.
 In the whole course of the discussion,
the study discusses how behavior
impacts on determining marketing
strategy in order to attract the
customers.

Introduction
 In order to discuss the paper in detail, two
customer personas will be given including
demographics and psychographics.
 In addition to that the report includes a
customer journey map which documents
the customer’s planning to buy a particular
product to the ultimate buying of the
product.
 The paper gives a clear description of how
customer experience management can be
effective.

Introduction
 The chosen product is car.
 The brand chosen is Jaguar 865.
 The buyer was entranced for this item
since it had picked up notoriety in the
global market.
 All the features of the car persuades the
customers to purchase the car
 Since it is a globally recognized brand, it
has a large customer base.

Persona 1 - Demographics
 Gender - Male
 Marital status - Married
 Family – wife and two children
 Educational qualification- Graduated
in the field of engineering.
 Occupation - Presently works in a IT
company.

Psychographics
 The person remains extremely busy with
work load and get very less time to shop.
 In his free time he prefers spending time
with his family
 From his earnings, he keeps savings for the
future of his children
 He likes to go for pleasure trips with his
wife and children.
 Since he gets less time, his wife and
children do most of the shopping.
 In his spare time, he loves reading books
and watching movies.