Consumer behavior analysis

Running head: Consumer behavior analysis
Consumer behavior analysis
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1Consumer behavior analysis
Executive summary
The purpose of the report is to give an analytical study on consumer behavior. The study mainly
throws light on the factors that influence purchase behavior of a customer. Hence, in order to
study in a detailed manner a purchase situation has been given which demonstrates how a
customer is influenced by several factors when buys an expensive product. The report
additionally gives description of the product and its target market to understand the factors that
the particular brand focuses on to attract customers. The findings show three major factors which
influenced the customer during the time of purchase. Finally the study concludes with
recommendation and summarization of the whole discussion.

2Consumer behavior analysis
Table of Contents
1. Introduction...............................................................................................................................2
2. Purchase Situation and Target Market Profile..........................................................................2
2.1 Description of product/service and analysis as to why the purchase is a medium-high
involvement one............................................................................................................................2
2.2 Target Market Profile.............................................................................................................4
3. Factors influencing the Consumer Decision Making Process...................................................4
4. Conclusions...................................................................................................................................5
4. Recommendation.......................................................................................................................5
References.........................................................................................................................................6