Customer Experience Report: 7Es, Digital Marketing, and Trends

This report on customer experience (CE) delves into various aspects influencing customer perception and business interactions. It begins by defining CE and highlighting its significance in fostering customer loyalty and informing business strategies. The report then explores the 7Es of CE: Engage, Educate, Enhance, Experiment, Escort, Establish, and Evolve, explaining how each contributes to improving customer satisfaction and business outcomes. It further examines the impact of digital disruption on CE, focusing on the role of digital distribution and the future of marketing in a digitally driven environment. The report also discusses the significance of the 'smarter screen' in marketing, the shift in power to the customer, and the integration of virtual and actual worlds. Finally, it underscores the importance of CE in boardrooms and the influence of big data and metrics on CE strategies. The report concludes by summarizing key findings and emphasizing the importance of a customer-centric approach in today's market.

Customer experience

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
The 7Es of CE.............................................................................................................................1
Digital disruption and what it means for CE and the future of marketing..................................3
The Smarter Screen and its significance for marketers...............................................................4
Shift in power to the customer and its impact on CE:.................................................................5
Virtual and actual world integration and the implications for CE..............................................6
The significance of CE in the board room:.................................................................................6
The impact of big data and metrics on CE:.................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Customer experience is everything related to the business that has an impact on the customer
perception and feelings. Customer experience involves every way that business interacts with the
individual and provides them effective services and experience from the product and services.
The great customer experience make great journey map of the company and its customers.
Establishing good connection with the customers helps the company to make loyal customer
base and increase the level of customer experience in the market. Customer experience help the
business to gain track about the customer journey with the organization and how they maintain
positive relation with the customers. This report is based on business report of customer
experience that helps to understand about the various factors that helps the business to influence
customer’s decision making power in the market. this report includes information about the 7Es
of customer experience, digital distribution and how it affect the customer experience. Also this
includes smarter screening and its significance for marketers. Also this includes shift power of
customer on its CE. Etc.
MAIN BODY
The 7Es of CE.
Customer experience is one of the important tool that helps business in the enhancement of
customer growth and profitability in the market. this helps to increase the loyalty of the
customers towards the brand and how this have an impact on the decision making process.
customer experience enhances the level of business insight about the product and services that
business use to perform in specific growth and fulfilment of the demand and needs that customer
have form the business. There are various factors that influence the level of customer experience
in the organization and provide them satisfaction from those services. The main impact on the
kind of customer has from the services and product business offer to them. below is the
explanation of 7Es of customer experience that helps to know about the expansion of the
business development due to the use of effective customer experience.
7Es of customer experience:
Engage: This is one of the most important step to know about the customer experience in
the business and how they feel about the product and services of company. Customer
engagement helps the business to know about own experience of the customers in the
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organization how they relate to the product and services offer by the organization. Engagement
provides the feedback from the customers about the experience they share in the business and
how they operates their business in most effective manner. Customer engagement provides
betterment to the objectives that business have to provide their customer satisfaction and growth
in the market. Engagement of the customer increases the level of possible business probability
and how they perform the task and operations in the most effective manner.
Educate: Providing knowledge and information to the customer play vital role in the
growth and enhancement of the objectives so that effective development of customer experience
can be done in most effective manner. the engagement of the customer to enhance the level of
effective business growth so that betterment to the future plan can be achieved. Social and
personal education of the customers is important for the betterment of the future enhancement of
the objectives. Educate the customer about new product and services can provides betterment of
the future opportunities to know about the customer experience in the market.
Enhance: To enhance the customer experience in the market to provide them better
satisfaction from the services. Providing better technology and enhancement to the product and
services can help the company to enhance the level of customer experience. Business analyse the
technological needs of the individual and how market trends affect the level of effective business
growth and enhancement of the objectives in most effective manner. Enhancement to provides
satisfaction to the services so that effective growth and efficiency can be gained. Enhancement of
the services can be formed in most effective manner so that proper development of the sources
can be gained.
Experiment: This helps to know about the choice and preferences so that effective
growth and enhancement of the future objectives can be gained in most appropriate manner.
Experiment of new product and services enhance the level of better future development and
provide insight about the proper growth and choices of the customers. Effective future growth
and enhancement of the objectives can be develop with the proper enhancement of the
objectives.
Escort: Guiding customers about the product and services can help them to enhances the
level of effective experience so that they can promotes the business and to provide better
product and services. Effectiveness of the services can ensure that there are many businesses that
ensure the level of enhancement of the customer experience. For the better customer experience
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the proper knowledge and information about the business objectives can be gained in most
effective manner,
Establish: This is the important factor to establish the relationship with the customer and
enhancement of the customer experience in most effective manner. for the fulfilment of the
business objectives business can enhances the level of better growth and development of the
objectives in most effective manner. Establishment of thee good relations with the customers can
provide betterment for the future objectives and growth.
Evolve: Business enhancement of the future objectives can increase the level of proper
development of the sources. Evolving the business operation can enhances the level of effective
growth.
Digital disruption and what it means for CE and the future of marketing.
Digital distribution of the sources can help the business to analyse the future marketing
strategy for the development of effective market growth and enhancement of the objectives.
Digital distribution is the distribution of digital media that helps the business to provide better
marketing objectives of the business and fulfil the demand and needs of effective business
growth. Digital distribution of product helps the businesses to analyse the product and services
that accessible for the customers at any time. There are many ways that helps the business to
analyse the product demand of the product and services in the market and fulfilment of the
customer needs. Digital distribution of the product enhances the level of customer experience to
promote the business and provide better environment of the business growth. Company can
provide the improvement to the access the services that other channels provide access to the
customer experience.
Customer experience for future of marketing:
Digital distribution in the business helps to enhances the product and services of the
business to enhance the better customer experience. This provides access to the customer need
and demand for the future so that better assessment of the marketing can be done. In the area of
digital world there are many sources of the technology that can enhance the level of future
marketing of the product and services to provide basic future growth to the sources. Digital
promotion helps the organization to increase the insight about the future choices of the customer
so that proper guidance can be gained by the appropriate decision making process. digital world
enhance the level of business information for the customers so that they can gain better customer
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experiences and growth of profit rate. The performance of the business operation done with the
rate of the profitable business that can be increase by the use of digital distribution. The future
marketing can be done by the use of effective digital platform so that effective sources of
information can be done.
The Smarter Screen and its significance for marketers.
Display marketing is one of the best tool that helps the marketers to enhance the level pof
proficiency and effectiveness of business in the market. all the company use this tool for the
effectiveness in the marketing firm and profitability generation so that betterment of future
marketing can be achieve in most effective manner. smart screen helps the business to enhance
the level of promotion of the product and services so that proper planning of the resources and
effectiveness of business plan can be made in most effective manner. marketer can enhance the
level of marketing campaign so that they can ensure the level of betterment that business
provides in better future growth and enhancement of goals and objectives in most improved way.
Screen display of the ads and promotion of the product and services can be achieved in most
effective manner. it benefits the business growth with the effect of the positive learning from the
different aspect of the business so that betterment of future challenges can be done in effective
way. Marketer use this tool to enhance the performance of marketing tool in the industry and
increase the level of brand loyalty of the business so that better future enhancement can done.
For the development of future enhancement of the objective so that more resource to the
business can achieve. This attract the high level of customer base in the market and provide
better growth and development of goals and objectives of the business for the fulfilment of actual
growth and enhancement of the objectives that can be achieved. Success of the individual
depends on the betterment of the future objectives and growth of the actual network market so
that betterment of the future growth can be gained. Smart screen option in the marketing can
helps the marketing manager to enhance the level of betterment that business can achieve with
the use of better future growth and fulfilment of the objectives that can be done in better future
development. smart screen option in the marketing helps to understand the audience so the they
can provide better development of the effective future growth so that betterment to the future
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plan can be assist. Smart display marketing promotes the better future growth of the business and
enhances the level of effective growth of the culture that business can adopt for the betterment
and growth. it helps the business to plan the effective budget for the company and promote the
product and services in betterment. For the better development of the customer loyalty towards
that brand the company can use screen display option for the various services can be enhanced
and business can achieve better growth and profitability level. Marketing automation could be
done by the business for the fulfilment of the objectives so that better development of the sources
can be done. For the enhancement of the goals and objectives that business can perform in the
market company can develop better customer base and growth of the business.
Shift in power to the customer and its impact on CE:
Power shift to retailer to the customers can help the business in the enhancement of the
better objectives and growth that customer need in the product and services. Now days the
customers has the power to change the product and services they use and how it help them to use
the product and services in the effective way. Shift in power can help the individuals to enhance
the level of proper growth and enhancement of the business objectives. Shift in the power fro
retailer to the customers has an impact on the marketing policy of businesses to enhance the
growth and better future of the objectives that business can perform in better growth and
fulfilment in better enhancement of the objectives. This helps the customers to determine where
to spend the money so that they can increase the satisfaction level from the services and provide
betterment to the future choices of the businesses. In the enhancement in the customer
experience the power shift helps to analyse and understand what product can help the customers
to have effective experience from the various services that helps in the betterment and
enhancement of the business objectives. Power shift can be beneficial for the businesses as eel
because it helps to know about the customer preference and choices according to the culture they
follow in the market.
When the customers have the power to chooses the product and services in the various
choices available in the market, that promote the business and helps to know about the the
choices that business made in the market. for the better enhancement of the product and services
that can be fulfilled with the needs and wants of the business so that they can promote the
business in betterment and provide effective future growth. for the enhancement of the future
choices that customer made that can provide benefits to the business can help in the betterment
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and profitable way of the business to ensure the growth. determined the power that customer use
to influence their decision making process can help in the future planning and enhancement of
the resources that business can use to perform the future task.
Virtual and actual world integration and the implications for CE
Virtual and actual world integration both are the different aspects that provides actual
growth and fulfilment of the implications for the customer experience level. Virtual world comes
with the imagination and thought of doing right for the virtual world. While the imagination is
similar to the reality and to the real world. Virtual world imagination also comes with the real
world and representation of real world. This helps the people to enhance the level of effective
growth and fulfilment of the objectives that comes with the virtual world imaginations. Virtual
reality explains the level of better future development and enhancement of the objectives that can
be similar to the virtual world. This can implement for the customer experience and that can
provide better future advantages that can enhance the level of better future option that can be
ensure the customer experience. Interesting level of the efficiency that can be fulfilled with the
use of virtual world representation to enhances the level of customer experience and can provide
betterment to the future objectives of the organization. For the fulfilment of the customer needs
and demand the imagination of the virtual world can be enhanced in the effective manner and
can be develop better map of customer experience. For the betterment and enhancement of the
objectives the customer experience map can be developed in the virtual world so that it can
provide betterment to the implementation. There are various aspect the represent the value of the
real world representation and growth of the actual sources that can be developed with the time.
The significance of CE in the board room:
A board room is the group of the people in the organization that conduct the meetings and
manage company and shareholders. All the main people of the organization included in the
board room for the assessment of the actual objectives that they include in the meetings. Board
room can be assist as the number of people that work together for the enhancement of business
performance in the market so that they can provide actual growth and success to the people.
Broad room people focus on conducting the meetings that helps them to enhance the level of
effective experience and growth that can be gained in most effective manner. they ensure that
they make effective decision making in the teams so that actual growth to the business and
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enhancement of the objectives can be developed in the appropriate manner. broad room
individual also analyse the behaviour of the people about the product and services that business
offer them in the market. they ensure that they make strategic decision so that proper
development of the resources can be gained in appropriate manner. they analyse the strategic
decision that business made in order to enhance the level of business growth and fulfilment of
the business objectives. For the assessment of the objectives they ensure that better future of
customer experience can be gained. For the enhancement of the business objectives they make
the strategies that ensure that customer get the product and services according to their needs and
wants and this can help in the better future growth and enhancement of the objectives that
customers get from the product and services of the company.
The impact of big data and metrics on CE:
Big data helps the business to understand about how their customer feel and how can they
improve the services that can enhance the level of customer experience. Data sources include the
survey that helps the organization to know about the brand image of the company in the market
and what can help the business to gain better proficiency and development of the national data
analysis. Social media comments can also helps the business to analyse about the choice and
preferences of the people to ensure that they can gain better productivity and growth of the
business in the market. big data analysis assist the behaviour of the customer towards the
particular brand and also provide the insight that develop better future growth and enhancement
of the business objectives that can be gained by the big data analysis. Exchange between the two
brand can help the business to ensure the level of effective business development and assurance
of the objectives.
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CONCLUSION
From the above information it can be summarise that there are different aspect the helps the
business in the enhancement of the business objectives and growth of the business in the market.
also the customer experience can be enhanced by the use of latest technology in the business and
that can help in the better future development and proficiency of the business needs and
demands. Digitalization of the marketing tools can provide the customer better experience from
the product and services of the business and this could provide business better effectiveness and
proficiency. Use of effective tools of marketing can helps the organization to understand about
the needs and concept of the innovation in the business.
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REFERENCES
Books and Journals
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for research. Journal of the Academy of Marketing Science, 48(4), pp.630-648.
De Keyser, A., Verleye, K., Lemon, K.N., Keiningham, T.L. and Klaus, P., 2020. Moving the
customer experience field forward: introducing the touchpoints, context, qualities
(TCQ) nomenclature. Journal of Service Research, 23(4), pp.433-455.
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components, and measurements. Tourism Management Perspectives, 35, p.100694.
Hoyer, W.D., Kroschke, M., Schmitt, B., Kraume, K. and Shankar, V., 2020. Transforming the
customer experience through new technologies. Journal of Interactive Marketing, 51,
pp.57-71.
Keiningham, T., Aksoy, L., Bruce, H.L., Cadet, F., Clennell, N., Hodgkinson, I.R. and Kearney,
T., 2020. Customer experience driven business model innovation. Journal of Business
Research, 116, pp.431-440.
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and Consumer Services, 57, p.102218.
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retailing and its impact on customer experience. Journal of Retailing and Consumer
Services, p.102267.
Rahimian, S., ShamiZanjani, M., Manian, A. and Esfiddani, M.R., 2020. Developing a Customer
Experience Management Framework in Hoteling Industry: A Systematic Review of
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Rather, R.A., 2020. Customer experience and engagement in tourism destinations: the
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pp.15-32.
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