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Managing Customer Loyalty and the Role of CRM in Maintaining a Good Relationship with Customers

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This report evaluates Zoho CRM for compliance with accepted CRM theory. It discusses the components and features of Zoho CRM, its relation with CRM theory, and concludes with recommendations for small businesses and startups. The report also includes appendices with screenshots of Zoho CRM.

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This document provides a comprehensive guide on customer relationship management (CRM). It covers the key features, benefits, and impact of CRM on business performance. The document also discusses the methods used to ensure customer satisfaction, processes for achieving effective CRM, and the role of internal staff in achieving CRM.

Managing Customer Loyalty and the Role of CRM in Maintaining a Good Relationship with Customers

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Customer Relations Managementlg...

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Customer Relations Management

An Evaluation of Zoho CRM – does it comply with CRM theory?

Customer Relationship Management (CRM)

Customer Relationship Management

Paper on Customer Experience

Customer Relations for Business - Assignment