Assignment on Customer Loyalty Measurement

Running Head: Customer Loyalty Measurement
[Company name]
Customer
Loyalty
Measurement
[Document subtitle]

Customer Loyalty Measurement 1
Customer Loyalty Measurement
Customer loyalty is the most crucial part of every business because companies work
to provide satisfaction to the customers and satisfaction of customers turns them into loyal
customers of the business. The fact should be noted that every business does not work to
acquire fresh customers in the market but they work to retain the existing customer in the
business environment. The given paper review the articles in relation to customer loyalty
measurement. It is important for every business to attain of their customers, otherwise they
will shift to competitors that would subsequently reduce the growth of the business.
Therefore, the customers loyalty measurement system was formed to measure and manage
the loyalty of customers in the business environment. NPS is a simple way to measure the
customer loyalty for every business (Chang, Nasanjarga, & Chen, 2019).
NPS refers to Net Promoter Score survey that asks for feedback and recommendations
from the customers and rate the products and services of the organization one to ten. This
type of ratings and qualitative feedback helps in analyzing the satisfaction of the customers
towards the brand and to what extent they are loyal or are becoming loyal towards the brand
in the real world environment. The NPS survey seek answers for several questions related to
the business that helps in analyzing the buying behavior of the customers in the market and
towards the brand as well. Customer Loyalty Measurement would subsequently help every
business to find out loopholes in the organization process that is making it difficult for them
to maintain the interest of customers in the business and retaining them as well (Carrel, A. L.,
& Li, M. (2019).
It has become difficult for companies to attain loyalty from the customers even when
they are doing everything correct because the customer have started getting many choices in
the environment. Therefore, the business needs to regularly renovate the strategies and seek