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Customer Experience Assignment

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Added on  2020-04-15

Customer Experience Assignment

   Added on 2020-04-15

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Running head: CUSTOMER EXPERIENCECustomer experienceName of the studentName of the universityAuthor note
Customer Experience Assignment_1
2CUSTOMER EXPERIENCEExecutive summary The aim of this report is to discuss about the customer personas of Samsung galaxy s8. Customerexperience map is being used in order to identify the customer experience of galaxy s8.Moreover, competitor analysis will also be done in order to compare the customer experience oftheir competitors. This report concludes that, galaxy s8 is having various superior features, whichis helping them in maximizing the customer value more compared to its competitor. However,there are few issues being identified, which should be rectified by Samsung in order to stayahead in the competition.
Customer Experience Assignment_2
3CUSTOMER EXPERIENCETable of ContentsIntroduction......................................................................................................................................5Identified customer personas...........................................................................................................6Customer persona: 1....................................................................................................................6Customer persona: 2....................................................................................................................6Customer persona: 3....................................................................................................................7Evaluation of the customer experience............................................................................................8Customer persona: 1....................................................................................................................8Customer persona: 2....................................................................................................................9Customer persona: 3..................................................................................................................10Customer journey map...................................................................................................................11Customer persona: 1..................................................................................................................11Customer persona: 2..................................................................................................................11Customer persona: 3..................................................................................................................12Competitor analysis.......................................................................................................................12Conclusion.....................................................................................................................................12Reference.......................................................................................................................................14Appendix........................................................................................................................................16Survey report.............................................................................................................................16Interview questions....................................................................................................................17
Customer Experience Assignment_3
4CUSTOMER EXPERIENCE
Customer Experience Assignment_4

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