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Consumer Behaviour in Hospitality Sector

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Added on  2023-01-06

About This Document

This project focuses on consumer behaviour in the hospitality sector, specifically in the context of Premier Inn. It examines the stages of consumer decision making journey, the importance of mapping a path to purchase, and the differences between B2C and B2B decision making processes. It also evaluates different market research approaches and methods used to understand the decision making process. Finally, it explores how marketers can influence hospitality decision making process using specific examples.
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