Introduction to consumer psychology

CUSTOMER PSYCHOLOGY

Contents
Purpose of Survey....................................................................................................... 2
Development of the survey instrument.............................................................................. 2
Administration procedure.............................................................................................. 2
Data Analysis............................................................................................................. 3
Key findings.............................................................................................................. 3
References.............................................................................................................. 13

Purpose of Survey
The purpose of report is to examine and identify several factors that affect buying behaviour
of the customers. Consumer preferences and behaviours underwent thinking procedures,
which affect purchasing decision of custmers. The objective of conducting survey is to
measure and know the review of the customers. It further helps to assess opinions, feelings,
and thoughts. Important factors that drive purchasing Lenovo Ideapads 330 includes age,
lifestyle, preferences, and demographics-
To acknowledge the avialiability of attributes in Lenovo ideapads 330.
The discusion and survey will determine changes in lifestyle when using Laptops.
To examine the level of satisfaction created by Lenovo Idealpad 330 to the customers.
Development of the survey instrument
Our professor taught us two kinds of source of collection, which are primary source and
secondary source. For the primary research, he allowed us to use the monkey survey “tool”
and receive responses from friends, which will examine results, and customer psychology.
Survey instrument is a tool to consistently implement scientific protocol to obtain data from
respondents through observation, questionnaire, and interviews.
The questionnaire is quite important as it is a research instrument, which consists of series of
questions for purpose when gathering data from the respondents (Rosén, and Billore, 2019).
Administration procedure
Number of processors will consist of varied supportive activities of Lenovo Ideapad 330,
which has included finance, human resource management, and marketing. While analysing
the perception of the customers, it has been reported as per the requirement, the response of

15 respondents when determining preferences of people. This is the unbiased approach for
the decision making (Rosén, and Billore, 2019).
Data Analysis
With an aim to apply clear and deep understanding of consumer`s behaviour, report has used
technique called “Questionnaire”. It will consist of ten questions, which come up with
identifying age, office use (laptop or Desktop) and also with income level. There is the
estimation of laptop and desktop. Attributes of Lenovo idealpad 330 are seen as most
preferable by customers and determining the factors affecting purchase decision in relation to
Lenovo Idealpad 330 (Biondi et al., 2019).
Key findings
Consumer decision making results into preferences and other buying behaviour, which are
being influenced by external and internal factors. The internal factors include needs and
motivation. More advanced wants are driving forces behind the shopping behaviour of
respondents with factors such as age, lifestyle, income level, motivation, personality, and
learning (Evangelidis, and Osselaer, 2018). Furthermore, external factors comprise of social
class, family, culture, reference group-
Majority of customers prefer to buy Lenovo Idealpad 330
Majority of customers do not purchase other than Lenovo especially because of cost
effectiveness (Habibah, Hassan, and Iqbal, 2018).
Most of the consumers have given preference to the battery life and configuration of the
Laptops (Chukwu, Kanu, and Ezeabogu, 2018).
Consumer`s buying decision making style is related to quality consciousness, service
orientation, and price sensitivity (Singh, and Verma, 2017).