Consumer Behaviour and Marketing Psychology of HP Laptops

Running head: HP Laptops
CONSUMER
BEHAVIOUR AND
MARKETING
PSYCHOLOGY

HP Laptops
Table of Contents
Purpose.................................................................................................................................. 1
Development of the survey instrument...................................................................................1
Administration process...........................................................................................................1
Data Analysis......................................................................................................................... 2
Key findings............................................................................................................................ 3
 Attitude........................................................................................................................ 4
 Motivation.................................................................................................................... 4
 Consumer perception..................................................................................................4
 Group and individual differences.................................................................................5
 Culture......................................................................................................................... 5
 Family and lifestyle......................................................................................................5
References............................................................................................................................. 7
Appendices............................................................................................................................ 8
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HP Laptops
Purpose
The Purpose of doing the survey is to focus on the customer behaviour at the time of
purchasing the products. The survey will be conducted on “HP Laptops” and the key
motive behind conducting the survey is to having proper understanding about the
purchasing pattern of the customers.
Development of the survey instrument
Survey money is best survey instrument tool which is used to collect the responses
in reference to HP laptops. The survey is designed through survey money tool as it
helps in collecting correct and authentic responses.
With the help of survey monkey tool, it is easy for the respondents to share their
opinions and also reliable results are collected. The objective of the survey questions
is to collect the responses so that purchasing behaviour of the customers can be
evaluated.
Administration process
The survey is based on the 10 questions that will help to collect the responses of the
customers in reference to buying behaviour towards the HP laptops. The initial stage
of designing the survey is to frame 10 questions which will be answered by the
respondents.
After designing the questionnaire, the survey will be shared with the audience
through Survey Monkey and by opening the link; the respondents can easily give
answer to the questions. The responses are collected from the 15 respondents
which will help to evaluate the buying behaviour of the individuals.
15 respondents will give response of the questions by opening the link of survey
money questionnaire which is shared with them. On the basis of the response given
by 15 respondents, data analysis will be done.
Data Analysis
Q1. Have you purchased HP laptop?
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HP Laptops
By doing survey, it can be examined that there are 80% of the respondents who said
yes as they have positive perception towards purchasing of the product and there
are only 20% of the respondents who said that they do not use HP laptop.
Q2. Which one is your preferred laptop brand?
In reference to the survey, there are 40% of the respondents who prefer HP laptops,
33.33% prefer Dell laptops, 20% prefer Apple laptops, 6.67% prefer Microsoft and
0% prefer Sony laptops.
Majority of respondents said that they prefer to purchase HP laptops due to good
brand image and this has positively impacted the purchasing behaviour of the
customers.
Q3. What factors you consider at the time of buying HP laptops?
By referring to the survey, it is evaluated that 40% of the respondents said that they
consider feature at the time of purchasing HP laptop, 26.67% said that they consider
style, 20% said that they consider price and 13.33% said that they consider brand
image.
Q4. The preferred brand was selected because of?
By analysing the survey, 53.33% said that they selected preferred brand because of
price, 33.33% said that due to light weight and 13.33% prefer because of the colour
options.
Q5. Have you used any other brand apart from HP?
By seeing the survey, there are 80% of the respondents who agreed and said yes, in
reference of using other brand and 20% of the respondents said no.
So, Majority of the respondents said that use the other brands as well apart from the
HP laptops, so it can be seen that customers have the wide range to select from.
Q6. From where did you get the information related to HP laptops?
According to the survey, majority of the respondents 46.67% said that they availed
the information from friends and relatives, 40% said attained information from social
sites, 6.67% from Magazines and 6.67% from Hewlett Packard store.
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