Customer Relationship Management: A Review and Classification

Customer Relationship Management (CRM) is the innovative concepts in current business world which has been disclosed as one of the effective ways of acquiring and retaining customers (Berry et al., 2009). Business organisations have been taking this concept as the top priority to build up their products and services in the marketplaces. On the other hand, customers are being benefited getting available information and knowledge of their desire products and services through relationship marketing (Weinstein and Johnson, 2011).