Customer Relationship Management: A Review and Classification

Verified

Added on 2022/02/19

|14

|3572

|22

AI Summary

Customer Relationship Management (CRM) is the innovative concepts in current business world which has been disclosed as one of the effective ways of acquiring and retaining customers (Berry et al., 2009). Business organisations have been taking this concept as the top priority to build up their products and services in the marketplaces. On the other hand, customers are being benefited getting available information and knowledge of their desire products and services through relationship marketing (Weinstein and Johnson, 2011).

Contribute Materials

Your contribution can guide someone’s learning journey. Share your documents today.

Loading PDF…

+13062052269

info@desklib.com

Customer Relationship Management: A Review and Classification

Contribute Materials

Related Documents

Product Innovation in Marketing

Impact of Employee Retention on Organisational Performance of Tesco

Exploring Tesco's CRM: Customer Satisfaction and Loyalty

Impact of Customer Relationship Management on Customer Loyalty - A Case Study of Rabobank

Impact of CRM on Business Performance

The influence of customer relationship marketing on customer satisfaction in the food retail sector in the UK TESCO