Customer Relationship Management

CUSTOMER RELATIONSHIP MANAGEMENT 0
CUSTOMER RELATIONSHIP MANAGEMENT
System04121
5/26/2019

CUSTOMER RELATIONSHIP MANAGEMENT 1
Contents
Answer 1: Customer Loyalty Program......................................................................................2
1. Amazon...........................................................................................................................2
2. TOMS one for one..........................................................................................................2
Answer 2: Customer Lifetime Value.........................................................................................2
1. Netflix:............................................................................................................................3
2. Starbucks:........................................................................................................................3
Answer 3: Case Study................................................................................................................4
a) Aspects those are imperative to the success of a site design..............................................4
 Easily build trust with the visitors...................................................................................4
 Builds brand impression..................................................................................................4
 Increased web content and impact the business..............................................................4
b) The payment gateway options that you would propose to Ferris wheel.............................5
 Cash free payment gateway............................................................................................5
 Paytm payment gateway.................................................................................................5
REFERENCES...........................................................................................................................6

CUSTOMER RELATIONSHIP MANAGEMENT 2
Answer 1: Customer Loyalty Program
It is program that is run by a company in order to provide offers and benefits to the
customers. These benefits are in the form of offers, discounts and free products or any other
form of promotion. The main purpose of the customer loyalty program is to increase the
business and make strong relationship with the customers (Ernst, Hoyer, Krafft & Krieger,
2011).
The two best customer loyalty programs according to us are
1. Amazon
It is a much known site for prime membership program. Amazon lets the customer
access the unlimited free two day shipping for a flat annual fee and this also helps the
prime members to shop 4 times more than the other amazon customers and also gives
amazon a competitive edge over the other retailers such as Walmart.
2. TOMS one for one
This is another company which has a very unique customer loyalty program they try
to make a real difference with their customer loyalty program; they do not offer a
monetary benefit in exchange of the purchase of customers. With every new purchase
the customers gets a chance to create a change by taking various initiatives such as
one for one shoe donation and profit sharing with wild life conservation society.
Answer 2: Customer Lifetime Value
It is a metric which is used to understand the customers in a more précised manner. It
is a way companies measure or predict the future relationship with the customers. This