What is Amazon? Definition and Company History of Amazon

Overview of Amazon Case Study
Student Details
2/4/2020

Answer 1
Jeff Bezos, the CEO of Amazon company, is considered among one of the topmost CEOs of the
world. The varied and innovative decisions of Bezos for a long time have taken the company to a
great extent. The intuitive thinking and systematic view of Bezos have facilitated the
development of Kindle Fire, Kindle, Fire TV Stick, etc. This shows the caliber and competitive
spirit of Jeff Bezos in providing a competitive edge to other companies in the market. He
systematically plans the new product by considering the needs of the customer according to
prevailing opportunities (Amazon Company, 2020). On the other hand, it also focused on
bringing changes and innovations in existing products as well as Kindle.
Answer 2
The online business of corporate giants like Walmart and Apple is not that effective as the online
business of Amazon. It is so because the website of Amazon is more diverse with categorical and
sub categorical divisions for shopping. On the other hand unlike on Walmart and apple then there
are wide discount ranges also there on Amazon (Walmart, 2020). The portfolio of products of
the same category is also available in abundance on Amazon as compared to their parent
companies or Walmart and Apple. Among these two corporate giants, Apple also uses an online
platform of Amazon to sell its products to a wide range of customers worldwide (Apple Inc.,
2020). These factors can act as the risk to Amazon in the competitive market of various
corporate giants if they cover the gap and lead in the future. Hence Jeff Bezos, CEO of Amazon
is on a continuous research path to keep its company innovative and efficient enough.