Customer Relationship Marketing

CUSTOMER RELATIONSHIP MARKETING
Name:
Institution:
Course:

Customer Relationship Marketing
Definition:
- is the process of
increasing the sales of
a product through
awareness creation
Evolution :Marketi
ng evolved to
customer
relationship
marketing

Cont.’...
Customer Relationship Marketing refers to
marketing strategy aiming at retaining the
loyalty of the existing customer.
For example personalization marketing(Fong
2013,pp.89)