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Customer Satisfaction in Construction Industry : Report

   

Added on  2020-01-21

10 Pages1837 Words74 Views
Research Feasibility Plan1

Table of ContentsA. Title..............................................................................................................................................3B. Introduction for dissertation outline the rational for the selection of topic.................................3C. Proposed literature sources for the selected topic........................................................................4D. Detailed methodology proposal for the investigation..................................................................5E. Gantt chart including research project objectives and time lines.................................................7REFERENCES.....................................................................................................................................8RESEARCH ETHICS CHECKLIST.................................................................................................102

A. TitleTo critically identify the influencing factors that contributing in customer satisfaction inconstruction industry: A study on Borahurst Limited, UK. B. Introduction for dissertation outline the rational for the selection of topicIn recent globalized and competitive business environment, the issue related to customersatisfaction has become increased. Many of the industries have focus towards achieve the high levelof customer satisfaction by offering good quality of products and services to the consumers (Phanand Nham, 2015). Customer satisfaction can be defined as the expression of happiness or a positivefeeling for a specific good or services from a business that feel by a services user during theconsumption or purchasing. This is the subjective approach that differs from person to person. In the context of construction industry, customer satisfaction is paying an important role. Inthis sector, the competition is increasing with the alarming rate where greater attention continuoustakes place to meet the customer satisfaction at excellent level. This can be considered as the USPof the construction companies that enable them to show their uniqueness in the marketplace againstthe competitors so that the advantage related to sustainable business can be taken (Huber andHerrmann, 2015). Customer satisfaction is an issue because as per the study on construction industry of theUK, it has found that sales and income of related companies have increased with the time. But onthe other hand, statistical data represents that customer satisfaction of the services users aredecreasing with the time because of delivery of improper quality services by the service providers(Bansal and Taylor, 2015). It is the issue now because from the research, it has been determined that there are severalfactors that influence the customer satisfaction level towards the construction industry of the UK.But with the application of different strategies, companies are trying to achieve the high customersatisfaction level. So, at present analysis of analyze the factors that contributing in customersatisfaction in construction industry or Borahurst Limited is taking into the consideration (Eid,2015). In order to resolve the issue, the researcher will emphasize on different methods of achieve agreater customer satisfaction level so that construction companies of the UK can take competitiveadvantages. Further, the investigation will shed light on those elements that have influence thesatisfaction level of the consumers (Kim, Vogt and Knutson, 2015). Research aimTo critically analyze the factors that contributing in customer satisfaction in construction3

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