Importance of Customer Satisfaction in E-commerce Systems

Running head: E-COMMERCE SYSTEMS
E-commerce systems
Name of the student:
Name of the University:
Author note

1E-COMMERCE SYSTEMS
Table of Contents
Research question:...................................................................................................................................2
Research methodology:............................................................................................................................2
Introduction:.............................................................................................................................................4
Concerns of present e-business policy:....................................................................................................5
Customer satisfaction on e-business literary evidence:...........................................................................6
Concept of e-business:.........................................................................................................................6
Impact of e-commerce:........................................................................................................................7
Purchase decision:................................................................................................................................7
Tapping of e-business into social media:.............................................................................................7
Convenience:.......................................................................................................................................8
Brand widening:...................................................................................................................................8
Measurements to deal with the present situation:....................................................................................9
Quicken the reaction speed of web:.....................................................................................................9
Web site image integrity:...................................................................................................................10
Construction of secure payment systems and transaction security:...................................................10
Conclusion:............................................................................................................................................12
Reference:..............................................................................................................................................13

2E-COMMERCE SYSTEMS
Research question:
Consumer preference and understanding the consumer behaviour is one of the
essential facts that determines the growth path and the future scope of a business. Without
conceptualising these facts, it is not possible to determine the future and the growth of a
business, thus, this assessment is based on the conceptualising the importance of the customer
satisfaction in the case of the online marketing. The objective of this report are as follows:
 To conceptualise and look into the online based virtual markets and their performance
dependence on the consumer behaviour
 To expose how customer satisfaction enhance the performance of the business
primarily based on the internet.
As the means to understand the phenomenon properly, it is required to look into other
perspective of the scenario of consumer behaviour and consumer satisfaction on the growth
of the business. Thus, this research work will consider the following secondary question in
order to perform the research properly:
 Factors of internet publicizing
 What are the factors that affect the consumer behaviour?
 To which extent online marketing can enhance the performance of a business?
 Which is the Ideal place to publicize the business?
Research methodology:
In this section researcher will provide the details regarding the way of performing the
following research so as to assist the reader regarding the research procedure. Without the
information regarding how the research has been conducted, it will be hard for the readers to
understand the same. There are various investigation types, strategies for the research and
research approaches in order to accumulate information that are gathered after taking

3E-COMMERCE SYSTEMS
exploration work and inspecting the same is essential for the proper understanding regarding
the research. A brief overview regarding the research methodology is as follows:
Keeping in mind the objective of an examination effectively and viably there are
various methodologies that are utilised. The current research work will consider a pragmatic
research approach because this approach inspects every parts of the research problem. Being
a mixed method research approach it aids the researcher to accomplish the desired result.
Two kinds of research approaches, interpretivism and positivism are being utilised in
the research workers (Ormston et al. 2014). On the other hand, when it comes to the
positivism approach, then it utilises the facts, figures and information available in connection
to the research objective. Two research systems is utilised for the research work which are
deductive and inductive research. Inductive research is a process, where a hypothesis or new
idea is produced. Available data that would be useable for making up the new hypothesis or
idea a detailed literary evidence is perceived from the previous research works (Walliman
2015). On the other hand, deductive approach is being utilised when the hypothesis proposed
by the alternative researchers are being utilised as the part of the recent research in order to
get coveted research result. The researchers can influence the utilization of hypothesis in the
present research work in order to get input of the customers.
Considering the above explanation regarding the different research methodologies it
can be stated that the present research is dependable upon the deductive research approach as
it will use the important speculations and models proposed by the past scientists. In addition
to this it will utilize the criticism of customers regarding the view of the consume preference
of the e-business firms (Sekaran and Bougie 2016).