logo

The Impact of Social Media on E-Commerce

   

Added on  2020-10-22

15 Pages4855 Words435 Views
Research Proposal
The Impact of Social Media on E-Commerce_1
Table of ContentsTitle: THE EFFECTS OF SOCIAL NETWORKS ON E-COMMERCE.......................................11.0 INTRODUCTION.....................................................................................................................11.1 Identifying specific researchable topic area:....................................................................11.2 Importance of problem.....................................................................................................21.3 Aim of research project....................................................................................................22.0 Research Objectives and research questions..............................................................................3Research Objectives ..............................................................................................................3Research Questions................................................................................................................33.0 Literature Review.......................................................................................................................34.0 Research Methodology..............................................................................................................74.1 Research Design, research approach and research type...................................................74.2 Rationale...........................................................................................................................85.0 Access to Data and Research Ethics..........................................................................................96.0 Limitations.................................................................................................................................9REFERENCES..............................................................................................................................10
The Impact of Social Media on E-Commerce_2
The Impact of Social Media on E-Commerce_3
Title: THE EFFECTS OF SOCIAL NETWORKS ON E-COMMERCE1.0 INTRODUCTIONE- commerce refers to the activity in which buying and selling of products is donethrough online sources (Hajli, 2014). Social networking sites are considered as online platformwhere people, individual or businesses could share about their experience, thoughts or view.Now a days, business organisations are using social sites to communicate to its customers inorder to understand their buying behaviour. In addition to this, it can be said that social networksalso provides opportunities to business organisation belonging to e-commerce industry. Theseopportunities are in the form of quick access to customers, it also provides additional businessopportunity to companies as they get other business offer from social network sites only. Inaddition to this, social network also allow company to interact with its customers as a result thisinteraction with customers that provides feedback to company. It directly contributes indeveloping their existing products and services according to customers requirements. The presentresearch report is based Amazon, which is an American multinational e-commerce companywhich is one of the biggest online retailer across the overall world. The company was foundedby Jeff Bezos in the year 1994 on July 5 which is headquartered in Washington, U.S. It providevarious product and services at global level such as video games, electronics, amazon studios,furniture, kindle e-readers and many more over its e-commerce websites. It has been analysed that this company is facing some of the issues related socialnetwork which impacts negatively on its sales. In this regard, top management team of thiscompany have planned to conduct an effective research through which their profits can beenhanced.1.1 Identifying specific researchable topic area:Social media impact largely on e-commerce. It has it’s metaphorical hand in differentstages of e-commerce. Initiating from how a consumer interacts with brand, to post-checkout, tocheckout stage, social media is a driving variable. Amazon is facing decline in sales due tonegative impact of advertisements through social networking sites. Therefore, the main aim ofchoosing this research topic is to enhancing understanding of company on social networkingsites and how it can be used by Amazon for regaining its brand name back. This study furtherhelps in analysing the impact of social networks on e-commerce. In addition to this, it can be1
The Impact of Social Media on E-Commerce_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Impact of Social Media Marketing on Online Purchasing Decisions
|46
|13534
|428

Research Project RESEARCH PROPOSAL3 1.1 Research Project Outline Specification3 1.2 Research Project Specification4 1.4 Research Project Specification4 1.4 Research Project Specification4 4 RESEARCH P
|32
|4632
|245

UNIT 30 Internet Marketing Assignment
|22
|5211
|142

(DOC) Internet Marketing Assignment
|20
|5001
|183

The Impact of E-Marketing on Influencing Consumer’s Purchase Decisions
|41
|11168
|309

Internet Marketing Table of Contents Introduction 3 TASK 13 1.1 Elements of internet marketing 3 1.2 Internet marketing and order processing 5 1.4 Order processing 6 TASK 13 1.1 Elements of internet m
|18
|5071
|394