Methods for Ensuring Customer Satisfaction in the Hotel Industry

This research emphasizes on identifying the methods and techniques used by the hotels to ensure customer satisfaction. The problem statement of this research is “How hotels focus on customer satisfaction.” The objectives of the research are to understand how customer satisfaction in a hotel is contributing towards maintaining the loyalty within customers in Australia, to identify the demands and requirements of tourists for business and recreational purpose, to investigate methods adopted by Hilton Hotel for meeting the demands of the customers during the peak season, and to provide suitable recommendations for retaining the customers despite the intense competition in the hospitality industry by Hilton.