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Why is marketing mix important for customer satisfaction in telecommunication service sector?

   

Added on  2021-04-17

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Running head: CUSTOMER SATISFACTION IN SERVICE SECTORCustomer Satisfaction in Telecommunication Service SectorName of the Student:Name of the University:Author Note:
Why is marketing mix important for customer satisfaction in telecommunication service sector?_1
1CUSTOMER SATISFACTION IN SERVICE SECTORTable of ContentsIntroduction:....................................................................................................................................11. Research question:.......................................................................................................................1Why is marketing mix important for customer satisfaction in telecommunication service sector?12. Five factors supporting the importance of marketing mix in customer satisfaction:..................1F1: Intense competition:..............................................................................................................2F2: Cost cutting:..........................................................................................................................2F3: Shareholder expectations:......................................................................................................2F4: Sustainability:........................................................................................................................3F5: Brand equity:.........................................................................................................................33. Brief theory: marketing mix theory.............................................................................................3Product:....................................................................................................................................4Pricing:.....................................................................................................................................4Place:........................................................................................................................................4Promotion:...............................................................................................................................54. Two research hypothesis:............................................................................................................55. Operation of hypothesis:..............................................................................................................5a. Definition of the concepts (conceptual definitions):................................................................6b. Operational definitions of the two hypotheses:.......................................................................6c. Instruction of creation of dependent and independent variable:..............................................6
Why is marketing mix important for customer satisfaction in telecommunication service sector?_2
2CUSTOMER SATISFACTION IN SERVICE SECTORd. Effectiveness of the variables:.................................................................................................66. Dependent and independent variable applied in the hypothesis:.................................................77. Unit of analysis:...........................................................................................................................78. Research diagram:.......................................................................................................................7Conclusion:......................................................................................................................................8References:....................................................................................................................................10
Why is marketing mix important for customer satisfaction in telecommunication service sector?_3
3CUSTOMER SATISFACTION IN SERVICE SECTORIntroduction:Marketing mixes of companies play significant roles in earning them customersatisfaction and revenue generation. The fact holds more appropriate for service sector wherecustomer satisfaction creation is more challenging owing to the intangible nature of services liketelecommunication services. The telecommunication sector in the UK has become deadlycompetitive and require these forming marketing mixes. The paper would delve into theimportance of marketing mix in creating customers satisfaction with emphasis on thetelecommunication sector in the UK. It opens with a research qustion followed by sections thatproceed in th ligt of .the question.1.Research question: Why is marketing mix important for customer satisfaction in telecommunicationservice sector? The question is very pertinent today because of the intense competition in the servicesector in the UK and the need of the service providing companies to sustain in the face of thiscompetition. The situation has been aggravated due to the need of the telecommunicationcompanies to give positive return to their shareholders and gain financial sustainabilitysimultaneously. This pressure has compelled them to bring about changes in the marketing mixesto ensure customer satisfaction and serve maximum customers, thus generating maximumrevenue and lower cost at the same time. These challenges have made the question very pertinent(Hsiao, Lee and Chen 2015).
Why is marketing mix important for customer satisfaction in telecommunication service sector?_4

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