This research proposal explores the relationship between customer satisfaction and loyalty and how it affects business performance. Customer satisfaction is closely linked to customer loyalty for a successful business. An entrepreneur cannot afford to lose his or her customers to their competition.

Proposals for Individual Research Topics & APA Summary Assignment

Use a memo template to propose a research topic relevant to your area of study, and provide a brief summary of three scholarly articles.

This research proposal explores the relationship between customer satisfaction and loyalty and how it affects business performance.

Customer Satisfaction and Loyalty Relationship

The Relationship Between Customer Satisfaction and Loyalty

This article discusses how Carrefour can enhance customer value and loyalty through CRM approach. It explores the benefits of CRM and how it can help Carrefour to solidify customer loyalty and value. The article recommends Carrefour to explore its qualities of the catered food products, sharper its marketing strategies, guide and educate its customers regarding the benefits provided by organic good to the health, lifestyle and environment. The service profit chain forms relationships amongst profitability, employee satisfaction, loyalty, value and productivity. By considering this aspect, it is recommended to the Carrefour to ask for regular feedbacks from the customer on ongoing basis, as this will assist the company in knowing their improvement area and customer can also state their demands and needs in the same, by which company can satisfy it and convert the customer loyal.

Hartpury University and Hartpury College

Customer Relationship Management for Carrefour: Enhancing Customer Value and Loyalty

This report analyzes the role of current technologies in improving relationship marketing and how customer data contributes to customer expectations. It also evaluates Zara's segmentation strategy and provides suggestions for improvement. The report suggests a potential new target group for Zara and provides recommendations on catering to their specific needs and requirements.

Marketing

Design and Creativity

Data Science and Big Data

Languages and Culture

Role of Technologies in Relationship Marketing

The concept of relationship marketing is based on fostering personal connections between consumers and businesses, rather than just treating them as customers. This approach focuses on providing personalized service, engaging with consumers where they are, offering rewards and incentives for loyalty, collecting feedback daily, and creating a two-way communication channel. The benefits of relationship marketing include positive reviews, more loyal customers, increased customer retention, and improved brand reputation. Some careers in relationship marketing include human resource managers, brand managers, and sales associates.

Impact of Direct Recruitment on Building Relationships with Customers

Report

Statistics and Probability

Psychology

Journal Of Sociological Research 2022

Marketing is vital in today&#39;s corporate world. An in-depth understanding of the sector, consumer expectations, successful relationships, and great customer service are required.&nbsp;This case study&nbsp;examines marketing efforts and how they relate to other aspects of the firm. The marketing mix is often compared between businesses. Tesco&#39;s main marketing strategy has been developed and evaluated as a consequence. It&nbsp;is on today&#39;s global firms&#39; marketing methods.

Leadership Management

Marketing Process and Planning | Tesco

This study explores the effect of customer satisfaction on brand loyalty through a case study of Summit Foods Limited. It identifies various approaches to maximize customer satisfaction and evaluates its impact on brand loyalty. The research methodology includes qualitative methods and primary and secondary data collection. The study concludes with recommendations for Summit Foods Limited to raise customer satisfaction and brand loyalty.

The Relationship Between Customer Satisfaction and Loyalty

End of preview

Customer Relationship Management for Carrefour: Enhancing Customer Value and Loyalty

Role of Technologies in Relationship Marketing

Impact of Direct Recruitment on Building Relationships with Customers

Journal Of Sociological Research 2022

Marketing Process and Planning | Tesco

Effect of Customer Satisfaction on Brand Loyalty: A Case Study of Summit Foods Limited

The Relationship Between Customer Satisfaction and Loyalty

End of preview

Customer Relationship Management for Carrefour: Enhancing Customer Value and Loyaltylg...

Role of Technologies in Relationship Marketinglg...

Impact of Direct Recruitment on Building Relationships with Customerslg...

Journal Of Sociological Research 2022lg...

Marketing Process and Planning | Tescolg...

Effect of Customer Satisfaction on Brand Loyalty: A Case Study of Summit Foods Limitedlg...

Customer Relationship Management for Carrefour: Enhancing Customer Value and Loyalty

Role of Technologies in Relationship Marketing

Impact of Direct Recruitment on Building Relationships with Customers

Journal Of Sociological Research 2022

Marketing Process and Planning | Tesco

Effect of Customer Satisfaction on Brand Loyalty: A Case Study of Summit Foods Limited