Logistics & Supply Chain - Customer Service Aspects of the Supply Chain

Running Head: LOGISTICS & SUPPLY CHAIN
Customer service aspects of the supply chain
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LOGISTICS & SUPPLY CHAIN
1
Customer service in the aspect of the supply chain
The article, “The impact of supply chain relationship quality on performance in the
maritime logistics industry in light of firm characteristics” was published in the “The
International Journal of Logistic Management” by Youngran Shin, Vinh Thai and Kum Fai Yuen
(2018). According to the authors, supply chain management differs from the characteristics of
firms in a logistic firm. The company is a master player in its own industry, they are considered
to be facilitating a huge percentage of the trading portion in the world of business. They play an
important role in the supply chain with offshore and outsourcing participation. They work on
their strategic information for spreading their supply chain, globally (Shin, Thai & Yuen, 2018).
The communication with the partners of the company has resulted in the introduction of
collaborative instruments such as joint ventures, partnerships, fourth-party association, etc.
The process of reaching to the potential customers was mass marketing in the earlier
times, however the alternative that as stated here is the relationship marketing (Malik, Ali &
Ibraheem, 2017). This technique of marking is totally customer-oriented with the incorporation
of variable types of analysis based on communication, satisfaction, commitment and relationship.
The strength in the customer relationship is based on the relationship’s demographics, duration,
importance, etc.
As stated by Chui, Manyika & Miremadi, the new era of automation the activities across
the organizations must be handled automatically. The process will eventually be optimized with
the help of various software. The timely updates from the sections of the manufacturing will easy
the process such as when the supplier dispatches the products, then reaching to the warehouse
and finally delivery to the customers. The updates can be made available to the customers too.
This will result in customer retention as they will be assured of their items at every step (Chui,