The Impact of Customer Service and Benefits of Customer Profiling on Business Success

This report explores the impact of customer service on business success, including increased sales, customer retention, and improved decision-making. It also discusses the benefits of customer profiling, such as optimizing customer acquisition and enhancing response rates. References are included for further reading.

HOW BUSINESS OPERATE

INTRODUCTION
Customer services is the procedure of giving
support to the already existing customers so
that company can build or increase
satisfaction of the customers, it is the way of
providing services and facilities to the
customers so that customer will stick to the
firm and doesn't shift towards competitors.

The impact of customer service on
business success
• Increase sales
• Retain customers
• Find opportunities to up sell and cross-sell
• Improve product and service
• Make better business decision
• Reinforce company value and brand
• Actively addresses customer issues

The benefits of customer profiling to
a business.
• Optimize Customer Acquisition
• Improve Operational Efficiency
• Data-Driven Market Expansion Plans
• Enhance Response Rates
• Enable Account-Based Marketing
• Drive Brand Loyalty and Profitability
• Target Relevant Audiences

CONCLUSION
Customer services is the relation or interaction between a company and a
consumer as company provides products and services and customers purchase and
consume that products and services. Customer profiling helps a firm to target their
customers and to engage the audience by providing a clear messages about specific
segment of customers. In this report task 5 is undertaken to perform this study in
which the impact and effect of customer service on business profile and success is
discussed along with the benefits of customer profiling to a business is also
discussed briefly.

REFERENCES
• Cheng, B and et.al, 2021. Examining the spillover effects of problems at home on
proactive customer service performance in the hospitality industry: the overlooked side
of the work-family interface. Journal of Hospitality Marketing & Management, 30(3),
pp.354-372.
• Daugherty, P.J., Bolumole, Y. and Grawe, S.J., 2018. The new age of customer
impatience: An agenda for reawakening logistics customer service
research. International Journal of Physical Distribution & Logistics Management.
• Khrais, L.T. and Alghamdi, A.M., 2021. The Role of Mobile Application Acceptance
in Shaping E-Customer Service. Future Internet, 13(3), p.77.