Unit 46 Social Media Practices: Key Concepts, Influence, Platforms, and Impact on Businesses and Customers

Unit 46-Social Media
Practices

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................2
MAI N BODY.................................................................................................................................3
Explain the key concept of social media for businesses..............................................................3
Discuss the influence of business and cultural factors on the development of social media......3
Explore the use of social media platforms for different communication objectives...................4
Discuss the impact of different forms of social media on brand awareness and consumer
engagement..................................................................................................................................5
Evaluate the use of social media, in the relationship between businesses and customers...........7
Critically evaluate different social media platforms to identify their areas of greatest influence
.....................................................................................................................................................7
Critically analyse how social media is used by organisation to develop and promote business
aims..............................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Social media practices are important for small medium sized and start up business to
interact with audience and it helps marketers to increase revenue, sales, customer base and brand
value of their company (Bizzi, 2020). Social media is a platform that includes applications and
websites which focus on interaction, communication, collaboration, content sharing and
community based material. In the context of Bloom, it was founded in 2017 and there are around
10 employees. It is a marketing agency which provides advertising, event marketing, branding,
social media marketing and content marketing services to small companies.
The report covers key concepts and features of social media in different creative media practices.
Further it explains the uses of social media and their impact on market and audience.
MAIN BODY
Explain the key concept of social media for businesses.
Social media is a digital platform for communication which allows people and businesses
to interact with customers and share proper information to promote their product and services. It
helps marketers of Bloom to reach their target audience better, generate digital networks to sell
and promote their marketing services. It is most simple and effective tool of marketing for
Bloom to promote their agency (Cao and Ali, 2018). The concept of social media in reference of
Bloom are as follows;
 User profile: It is a collection of personal information and settings related with a user
which includes important information which is used to identify a person. It contains age,
name, photograph and background and experiences of the director, employees, marketer
and manager of Bloom on their profile of social media.
 User generated content: It is also known as consumer generated content related to the
brand of company which is created by individual who are not an employee of business. It
contains public review, information, podcast, video and blog of an individual or regular
customer about the marketing services of Bloom on social media account.
 Social networking: It connects people with other businesses and individuals through
allowing them to share ideas, information and texts. Marketers of Bloom can use social
networks to promote their marketing services, to increase brand value and to answer
consumers concerns or queries (Desjardins, 2021).