Customer Service

Customer Service

3.1 Sources of information on customer requirements and
satisfaction levels within Marriot
In dynamic era, it is necessary for hospitality
organizations to emphasize on meeting demand of
customers in a significant manner.
Management of Marriot knows that customer
satisfaction is directly related to its managerial ability
and brand loyalty.

Source of Information
New appointed manager can access
information about customers satisfaction
and requirements by using different
sources such as primary and secondary
data collection methods.
Primary data: Questionnaire, Interview,
Survey
Secondary data: Books, Journals, online