Dissertation Proposal Form 2022

Dissertation Proposal Form
Student Name Supervisor
Name
Student
Number
Course
Project title: Importance of service quality in ensuring customer
loyalty in the hospitality industry The Case of Air
BNB Uk.
Start and end
dates of
research:
1st April – 30th April
Proposed activity – aims, objectives, research question(s), and state
how it is novel
The research proposes to uncover information about how service
quality can have an impact on customer satisfaction and retention in
the hospitality industry in the UK. Existing literature shows how
service quality is important for customer satisfaction in any business,
including hospitality, but little is said about how this plays out in the
case of the UK (De Ona et al. 2016).
Methodology – rationale, data selection and collection, recruitment,
participant demographics, analytical process

The method of an online survey has been utilized to obtain the
answers to the research questions. Secondary sources of information
have also been utilized for the same. As such, therefore, it is a mixed
approach that has been adopted towards data collection. Non-
probabilistic and convenient sampling was used to create the
respondent population of 21 participants, who are recent customers
of Air BNB in London. The method of thematic analysis has been
followed for analysing the information. The research has made use of
a positivist research philosophy and a descriptive or analytical
research design (Leavy 2017).
References