Obtain and interpret business environment of Unilever

This document provides an analysis of the business environment of Unilever, a UK-based consumer goods company. It explores the impact of government regulations on the company's structure and operations. It also discusses the effects of changes in the business environment on Unilever and its activities. The document covers political, economic, social, technological, legal, and environmental factors affecting Unilever. It is a valuable resource for understanding the global business environment and its implications for Unilever.

GLOBAL BUSINESS
ENVIRONMENT
PORTFOLIO PAPER

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Obtain and interpret business environment of Unilever.............................................................1
Impact of government on the structure and operation of Unilever.............................................1
Impact of changes in business-environment on Unilever and its activities ...............................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
There are different factors that affects the global business environment of an
organisation(Tallman, Luo and Buckley, 2018). Present study is based on the organisation
Unilever that is UK based consumer good having its headquarter in UK. Report will Obtain and
interpret business environment of Unilever and also the Impact of government on the structure
and operation of Unilever. Report will also include Impact of changes in business-environment
on Unilever and its activities.
Obtain and interpret business environment of Unilever
With the help of Pestle analysis, different complications that company faces with respect
to different external factors is as following:-
 Political:- There are different regulatory restrictions that Unilever is facing from the food
and drug administration side. There are different regional and also global laws that
countries have set and it affects the offering of Unilever.
 Economic:- There are many expensive products that Unilever provides that affects
demand of the customers as they wish for cheap pricing and high quality products. If less
demand of products will be there in global market, it will affect its cash flow and profits
in negative manner(Bessière and eta.l, 2019).
 Social:- Unilever offers its products that are related to personal care and well being of
society. It emphasis on effective image of Unilever.
 Technological:- Unilever products are promoted with the help of digital technology and it
is also having higher level of automation as compared with its competitors.
 Legal:- Unilever is quite aware about different legal factors and they follow copyright,
patent, product safety and many other legislations.
 Environmental:- Unilever is also promoting sustainable and renewable resources that
creates its good reputation in market.
Impact of government on the structure and operation of Unilever
Government is impacting the business operations and also structure of Unilever as
company have to follow different laws set by the government as not following the same may
result in some legal actions for the organisation(Wang and Yu, 2017). As government have make
this legislation that every organisation have to follow CSR in its work culture, Unilever work to
have its sustainable growth as they work for society and people as well. These legislations of
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government impact the organisational structures and operations as Unilever work according to
the set institutions of the government. These Instructions may also be related to different tax
policies or patent and copy rights that organisation have to consider in its business operations.
Impact of changes in business-environment on Unilever and its activities
The changes are impacting the business-environment of Unilever in positive way as there
are many changes related to technology adoption and operational changes in order to meet the
industry trends and developing new products that can compete in market(Bereznoy, 2018). The
changes result in new business opportunities for Unilever and it increases business efficiency.
Positive changes also results in improved attitude and morale of working employees.
CONCLUSION
From the above study it is been concluded that the different external factors impacts
business environment of Unilever in both positive and negative ways. Report also concluded that
Government is having a great impact of the business operations and also structure of Unilever.
Finally, report concluded that the change impacts the business environment of Unilever in
positive way.
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REFERENCES
Books and Journals
Bereznoy, A., 2018. Innovative Business Models In The Strategic Adaptation Of Multinationals
To Emerging Economy Environment. Higher School of Economics Research Paper No.
WP BRP, 85.
Bessière, D. and eta.l, 2019. A vision of re-distributed manufacturing for the UK’s consumer
goods industry. Production Planning & Control. 30(7). pp.555-567.
Tallman, S., Luo, Y. and Buckley, P.J., 2018. Business models in global competition. Global
Strategy Journal. 8(4). pp.517-535.
Wang, J. and Yu, W., 2017. Government performance in the eyes of business: An empirical
study of smes in China. Public Performance & Management Review. 40(4). pp.701-721.
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