Role of HR, Marketing and Finance Function in Body Shop

Introduction to
Business Practice

Table of Contents
Introduction......................................................................................................................................1
Task 1...............................................................................................................................................1
Describe the role of HR, Marketing and finance function in Body Shop..............................1
Task 2...............................................................................................................................................4
Develop an understanding of collaborative working practices..............................................4
Task 3...............................................................................................................................................5
Role of financial management and reporting within the Body Shop.....................................5
Conclusion.......................................................................................................................................6
References:.......................................................................................................................................7
Books and Journals.................................................................................................................7

Introduction
An organisation to operate their business in more efficient and effective manner need to
accumulate various business activities and functions in order to have straightforward business
performance. Moreover, when business segregated their business operations in various functions
whose coordination and cooperation would assist the company to achieve the desired business
goals. Body Shop, a cosmetic and beauty care company was incorporated in the 1976 and this is
leading cosmetic company in Britain which is offering nearly 1000 products from their 3000
physical stores which were being operated in more than 64 counties on the basis of franchising
business ownership (Balakrishnan, 2020). Therefore, following report throw light on the various
functions and role of the different business functions conducts at the Body Shop which help them
to achieve business goals. Moreover report covers the detailed understanding of collaborative
working practices and role of financial management and reporting in Body Shop.
Task 1
Describe the role of HR, Marketing and finance function in Body Shop
Marketing function
A marketing department in a company incorporate for the purpose of product or service
marketing within the targeted marketplace. Moreover, marketing department is a functional unit
in Body shop that help the company for customer attraction, delivering them product and
services and satisfying the customer needs (Salminen, 2020). Moreover, marketing department
assist the organisation in order to incorporate sensible relationship among the customer and
management, this is because marketing department is all about getting insight about the customer
need and encourage them to make buying decision about the company product or service
offering.
Role of marketing
 Conducting and customer research:
Foremost role and function of marketing department of Body shop is to organise the
market research and getting information about the targeted customer need, preference,
shopping habits and the wants in order to fulfil them to earn business revenue. Creating marketing plan for the company
1